Dale Croft

Dale Croft

Designer / IllustratorUnited Kingdom
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Matt Willey
Camilla Mathis
Lily Bonesso
Dale Croft

Dale Croft

Designer / IllustratorUnited Kingdom
About me
I am a multidisciplinary communicator who is confident in an array of mediums and styles, with a particular interest for working within a cultural or socially engaged setting. My visuals and approach are grounded in solid research, whether that's through process or digesting written information. Without first understanding and having a sensitivity to your subject or client then you simply cannot communicate effectively for the purpose. I have worked internationally (US, UK, DE, NL) with clients large and small, in apparel, music, events, children's illustration, fine art, exhibitions and several other areas, creating everything from modular identities to posters to web graphics and performance art. Some names include but are not limited to Moleskine, Tough Mudder, Roland Mouret, BMW, Samsung, TEDx, The Big Draw, Hospital Records and The Ocean Cleanup. All in all, I'm very energetic, conscientious, keen to embrace new approaches and keep learning at every corner.
Projects
  • Hospitality
    HospitalityEvent images for Hospitality DNB and Hospital Records.
  • ToandTO
    ToandTOArt direction, graphic design and illustration for ToandTO. Web banners from campaign imagery. "...we host exhibitions, talks and creative meet-ups with artist, designers, photographers, and creative entrepreneurs that are building extraordinary projects in their fields. We collaborate with them to take their ideas to communities around London. It’s all about sharing practical ideas, meeting like minded individuals and making a social impact." www.toandto.co.uk
  • Facebook Stalking
    Facebook StalkingFacebook Stalking: Dale Croft? This installation correlates public Facebook information from the US and UK's Dale Crofts to highlight the amount of data we often unwittingly have accessible online, presenting Facebook profile in a deconstructed physical form. We need to collectively be more aware of our personal information and privacy and the potential ramifications of our lives online.
  • Ning Nang Nong
    Ning Nang NongIllustrations created for a book On the Ning Nang Nong, depicting mixed interests in the initial Syrian conflict during 2013.
  • TEDx Marrakech
    TEDx MarrakechIcons created whilst at Luca Bogoni for TEDx Marrakech identity.
  • Leyla Records
    Leyla RecordsThis is a modular identity created whilst with HOAX for the Amsterdam based techno label Leyla Records. Leyla wanted an identity that conveyed the dark, hard hitting sound of their releases and placed it within an occult setting, so I devised a system that uses an occultist 6*6 magic number grid to spell out the name of each artist and title of the release. The location of the letters mapped on to the grid are then drawn in coarse black sand, joining consecutive points for each word to create the series.
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Work history
    F
    F
    Designer & IllustratorFreelance
    Intern
     - 
    Multidisciplinary design studio with both strong graphic and illustrative approaches based on conceptual art direction. Primarily for events, cultural institutions and small companies.
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Skills
  • Events
  • Film
  • Visual Arts
  • Print Design
  • Art Direction
  • Retouching
  • Drawing
  • Video
  • Concept
  • Design
  • Sound
  • Illustrator
  • Indesign
  • Photoshop
  • Printmaking Print Design
Education
    Illustration Visual Media, First Class Honours
     - 
    Access to Distinction
     - 
Awards
    Diploma in Professional Studies
    Paperchase x UAL, Runners Up