Lavida Food asked Manifest to create a new brand to promote its delicious range of pastas, pates and sauces that also happen to be gluten-free. Lavida had the products ready to go but needed to create a brand that would have stand-out in a market full of 100% natural foods; all saying pretty much the same thing and looking pretty much the same as the last. We held a Brand Manifesto workshop and using tried and tested methods, we were able to drill down and find the ‘why’ of the brand. From there we developed the brand’s essence, mission, vision & values. After that we created initial designs and name generation, all stemming from the work done in the workshop.