This marketing scheme was structured around Liberty’s 140th year (in 2015) - the perfect opportunity to celebrate Liberty’s heritage and influence on the design world since 1875.
The main part of the campaign was this double sided silk-screen printed brochure, which is intended to be sent out to Liberty’s most loyal customers with vouchers and seasonal event invitations. The other part of the campaign was a digitally printed brochure which contains a loyalty card, to be picked up in store.