Libra & Tom Organic - Social Illustrations

The Brief: Create engaging & educational social graphics for Australia’s leading feminine hygiene brands - Libra & Tom Organic. The two companies have vastly different audiences - Libra’s audience primarily compromises of young women who are experiencing puberty; whereas Tom Organic has a more mature audience of women in their 20s and 30s. The Solution: For Libra, youthful and pastel-colored illustrations were crafted to educate and engage the young audience, illustrating 'signs they might be getting their first period.' The brand colors seamlessly blended with the content, creating an informative and approachable social media post. In contrast, for Tom Organic I opted for a captivating Instagram post for Valentine's Day. By using the 'starsigns as' concept, we were able to harness the trend's popularity. The illustrations were adorned in rich burgundy hues, infusing maturity and a playful twist into the celebration of self-pleasure, diverging from traditional Valentine's Day marketing.