About me
As a Junior Art Director and Graphic Designer, I bring a strong blend of creativity, technical skill, and strategic thinking to every project. With extensive experience working on high-profile brands like Dove, I have honed my ability to conceptualise and execute compelling visual content across various platforms, while maintaining consistency with global brand identities. My expertise spans art direction, video and still content creation, graphic design, and managing end-to-end production processes, often collaborating with external creators and agencies.
I thrive in fast-paced environments, leveraging tools like Adobe Creative Suite, Figma, After Effects, Premiere Pro, and CapCut to deliver polished, innovative work that meets and exceeds client expectations. My roles have also included leading content shoots, creating engaging social-first campaigns, and training junior team members on branding principles. Passionate about storytelling and visual communication, I consistently deliver thoughtful, impactful designs that resonate with target audiences and drive results.
Projects
- About-Face ZineTHE BRIEF Art direct and design a zine for Halsey's makeup & beauty brand, About-Face. THE SOLUTION Bold graphics, layered textures, and dynamic compositions were used to represent the brand's rebellious and experimental spirit. The cover and spreads translated About-Face's core ethos of multi-dimensional makeup into tangible assets that resonated with their audience and drove engagement. ROLE Art direction & graphic design
- Ultra Football x Melbourne FCFor Melbourne FC's 2024 away kit launch, in collaboration with Ultra Football, I took on the role of art director, driving the creative vision from the initial client brief to final execution. I developed the overall aesthetic, ensuring it aligned with both the club's identity and the dynamic energy of the new kit. Additionally, I oversaw the styling direction, collaborating closely with local Melbourne brand Pangaea to infuse a unique, city-inspired edge into the shoot. On set, I personally sty
- Libra & Tom Organic - Social IllustrationsThe Brief: Create engaging & educational social graphics for Australia’s leading feminine hygiene brands - Libra & Tom Organic. The two companies have vastly different audiences - Libra’s audience primarily compromises of young women who are experiencing puberty; whereas Tom Organic has a more mature audience of women in their 20s and 30s. The Solution: For Libra, youthful and pastel-colored illustrations were crafted to educate and engage the young audience, illustrating 'signs they might b
Work history
Junior Art DirectorNot Actual Size
- London, United KingdomFull Time
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Junior Graphic Designer & Content CreatorFlat Pack Studios
- Melbourne, AustraliaFull Time
- Excelled in the management of monthly social media accounts, crafting compelling content, scheduling posts, and crafting engaging copy for diverse clientele, with a focus on haircare brand BRITE.
- Spearheaded the creative direction for BRITE hair campaigns, managing talent, negotiating fees, and curating the campaign’s aesthetic, featuring a high level of video editing expertise, especially in the dynamic TikTok space.
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Skills
- Social Media Management
- Social Media Marketing
- Graphic Design
- Adobe Photoshop
- Adobe Illustrator
- Adobe Indesign
- Content Creatiion
- Typography
- Layout Design
Education
Graphic DesignShillington
- Melbourne, Australia