Jon-Ross Le Haye will need to approve that you worked on “Lichtenstein Exhibition Campaign Identity” before we add you as a collaborator.
Lichtenstein Exhibition Campaign Identity
Lichtenstein: A Retrospective is the first full-scale retrospective of this important artist in over twenty years. Lichtenstein's trademark pop style and overtly uncomplicated eye-catching use of text and colour are reflected in this simple and bold identity.
I developed a detailed set of guidelines that allowed the identity to be applied with clarity and consistency cross a broad range of touch-points including billboards and coffee cups and everything in between.