Lichtenstein Exhibition Campaign Identity

Lichtenstein: A Retrospective is the first full-scale retrospective of this important artist in over twenty years. Lichtenstein's trademark pop style and overtly uncomplicated eye-catching use of text and colour are reflected in this simple and bold identity.

I developed a detailed set of guidelines that allowed the identity to be applied with clarity and consistency cross a broad range of touch-points including billboards and coffee cups and everything in between.
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