I'm a creative director working in London, I specialise in exhibition design and brand strategy for the visual arts.
I trained at Kingston University (2000-2004) where I focused on the effects film and photography have on memory processes. I continue to explore ways of making personal memory public, through the use of design and photography.
I have over 10 years studio experience at agencies including Johnson Banks, Smith & Milton and Sterling, helping develop visual identities in the charity, property and financial sectors. In 2008 I joined the Whitechapel Gallery becoming their first permanent designer working with Spin and Holmes-Wood to re-brand the Gallery and website. In 2010 I was appointed Design Manager helping to establish the The London Art Book Fair and a design internship scheme.
In 2011 I was appointed Senior Designer for Tate at the newly established Tate Design Studio. Since then I have successfully led the visual design of major exhibitions including Damien Hirst, (2012) Lichtenstein (2013) and Matisse (2014). In 2014 I was awarded a bursary to help develop new methods of visual communication in digital media.
In 2015 I was appointed design lead for Tate's visual identity refresh. I appointed and worked with design agency North; leading the audit, research, design and implementation from an in-house perspective. In collaboration we developed a new identity for the organisation which coincided with the opening of the new Tate Modern in June 2016.
In February 2016 I joined Christie's as Head of Creative, EMERI where I oversee the visual guidelines of the organisation.
Projects
- Whitechapel Gallery - Visual IdentityI worked with Spin on the initial concept and application of a brand re-fresh to co-inside with the new Gallery opening, while leading an in-house design team at the Whitechapel Gallery to continue the brand guardianship across signage, print and web. The plinth-shaped branding device was developed and acts as a graphic tool that helps separate the brand from the image, ensuring a high level of legibility while maintaining the integrity of the artist’s work. The use of full bleed and closely cr
- Paul KleeA major exhibition that presents Paul Klee as a giant of twentieth-century art and one of the great creative innovators of the time. Klee is mentioned in the same breath as Matisse, Picasso and his Bauhaus contemporary Kandinsky. He cuts a radical figure in European modernism. A 360 degree timeline reveals the artist’s creative breakthrough during WWI, when he first developed his individual abstract patchworks of colour that later became characteristic of his ‘magic square’ paintings. Intimate
- Damien Hirst campaignMarketing materials for Tate Modern's summer blockbuster. The typography borrows from pharmaceutical packaging. This includes a 50/50 image, text split, stacked hierarchical text layout, faded black and vivid red lettering, all items are printed on a high white paper or box card to mimic pill cartons.
- Turner Prize 2014Turner Prize 2014 - Identity design Celebrating its 30th year, the Turner Prize 2014 is presented at Tate Britain with the winner announced live on Channel 4. A refreshed colour palate and typographic style appeared on everything from giant banners to royal mail stamp. The 4 sided shape both epresents the 4 nominees and a voting ballot tick box, as visitors are actively encouraged to voice their opinion.
- BMW Tate LiveA series of original artistic performances broadcast live, online, across the globe. Featuring choreographer and dancer Jérôme Bel and artists Pablo Bronstein, Harrell Fletcher, Joan Jonas and Emily Roysdon. The content adaptive bracketed device and a consistent image style create a stage for the action while the monitor effect reflects the live streaming concept that is integral to the programme.
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Work history
Head of Creative & EMERI at Christie’sChristie's
London, United KingdomFull Time
London based creative director and head of Christie's Creative Studio responsible for implementing global style guidelines across:
– brand architecture
– campaigns
– digital platforms
– exhibitions
– publications and catalogues
Senior CreativeTATE
Full Time
Tate Design Studio; design projects include Edvard Munch: The Modern Eye, Lichtenstein: A Retrospective and Matisse: Cut-outs exhibitions.
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Skills
- Visual Arts
- Creative Direction
Education
Graphic Design
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Art Foundation
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Awards
1st 50m Backstroke
Still one of my proudest moments, at the Crowborough Junior Championships.