Life Paint

Life Paint was conceived by creative agency Grey London and has been produced in partnership with Swedish start-up Albedo100. It is a unique reflective safety paint which is invisible by daylight, but in the dark reflects light in the same direction as the light source, shining brightly to illuminate the objects it has been sprayed on. Life Paint is transparent and can be washed off. It can be applied to clothes, shoes, helmets, pushchairs and children’s backpacks – even dog leads and collars. Its aim is to make the invisible visible at night.