Life Through a Gaming Lens

This is a documentary film project I worked on during my time working as a research intern with the consumer insights agency BAMM. I conducted in-game research and was part of producing insights and the visuals which resulted in the final film. Told through the lens of casual and committed gamers and industry experts across the UK and US, "Life Through a Gaming Lens" is an immersive dive into the unreal yet very real in-game lives of this audience - revealing unseen before tensions framing the gamers’ lives and what this means for brands.