I am a visual anthropologist, strategist and filmmaker, currently working with an ideas studio based in Shanghai.
I work with global clients on a range of projects from upstream long term business strategy to short term executional recommendations who are working within the China market. With filmmaking and learning about cultures as my main passion, I'm looking to collaborate and develop socially impactful projects around the world that marry the 3 areas of expertise I have.
Projects
- Life Through a Gaming LensThis is a documentary film project I worked on during my time working as a research intern with the consumer insights agency BAMM. I conducted in-game research and was part of producing insights and the visuals which resulted in the final film. Told through the lens of casual and committed gamers and industry experts across the UK and US, "Life Through a Gaming Lens" is an immersive dive into the unreal yet very real in-game lives of this audience - revealing unseen before tensions framing the
- 48HourFilmChallengeThis weekend, I took on an exciting and fun challenge with a friend for the 48 Hour Film Project and created a 5 minute short film under 48 hours, given a set of prompts. This week's prompt is: to create a prequel or sequel to a traditional fairytale or myth set in modern times. It was particularly challenging to create a cinematic space when my friend and I shot footage in separate countries (Her in Boston and I in London), but I had a blast putting it together.
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Projects credited in
Work history
AssociateInner Chapter
Shanghai, ChinaFull Time
Inner Chapter is an ideas studio founded in 2017. Our offer spans cultural insights to commercial IP. We are strategy, innovation and creative partners. We work with visionary start-ups, enterprises and MNCs. We engage as ad-hoc consultants, on a project basis, or as an embedded advisory service within clients’ organizations.
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Research Executive/CreativeBAMM
London, United KingdomFreelance
BAMM is a London and New York based global consumer insights agency that helps brands better compete in the ever-changing world of consumer trends and technology, through strategic thinking, ethnographic research, and creative development.
My interdisciplinary role contributes to both the creative and the insight team within the agency:
- manage media downloads and organisation of creative content
- collect footage and edit creative briefs for client-facing projects
- serve as a moderator during fieldwork, collect data and take notes during online group discussion sessions
- analyse and translate qualitative data for Chinese-speaking markets
- engage in data analysis for client-facing projects
- brainstorm and contribute to internal marketing strategies and new business development for the agency
- working with brands such as McDonald's, Starbucks, Gym Group, HSBC, ASOS in strategic insight, creative testing, user research
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Skills
- Film Editing
- Film Directing
- Independent
- Adobe Premiere Pro
- Adobe Creative Suite
- Adobe After Effects
- Adobe Photoshop
- Davinci Resolve
- Social Change
- Social Marketing
- Social Media Marketing
- Social Impact
- Ethnographic Research
- Photo Editing
- Photography
- Photojournalism
- 35mm Photography
- Basic Javascript
- Html5
- CSS
- Market Research
- Creative Research
- Academic Research
Education
MAGoldsmiths, University of London
London, United Kingdom
MA in Visual Anthropology
Taking courses in video production and theoretical courses in topics including: Ethnographic cinema, directions and diversions in visual anthropology, anthropology of art.
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Bachelor of Arts (BA) brandeis university
- Boston, United States
Double BA degrees in Biology and Anthropology, graduated with honours.
I produced and directed a thesis short film, investigating complex inter-union dynamics within university dining hall employees and their struggles.