Curating and producing a window display for Lifestory, a scandinavian / Japanese inspired homewards store in Edinburgh.
Aiming to excite, intrigue & entice the viewer into store. The main concept behind the window display was the idea of Illusions. Taking inspiration from within store with the diagonal forms, colour palettes and patterns found throughout their product ranges. Using suspended lighting on cords acts as the central focus to the display, visually supported by the optical flooring & pedestal adding to the illusion.