Katy Simpson

Brand Strategy Consultant & Producer

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  • LocationEdinburgh, United Kingdom

Projects

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About me

 

Fascinated in the relationship between brands, emotion and experience. I wish to work across the artificial boundary between creativity and hospitality, considering the elements of compassion, humour and integrity when curating a sensory brand experience. I realise the importance of telling a brand story through detail of design and consistency of concept. ‘Katyand.com’ is a collection of online case studies which explore the small things that marry together to create the ultimate experience within the hospitality Industry. I am continually curious and constantly looking to take on new perspectives and rewarding challenges.

Skills

 

  • Packaging
  • Environmental Design
  • Art Direction
  • Brand Identity
  • Brand Strategy
  • Planning Strategy
  • Project Management
  • Coordination
  • Event Organisation
  • Event Management
  • Production
  • Photoshop
  • Experiential Design
  • Spacial Design
  • Behavioural Design

Work history

Currently

Brand Strategy Consultant

Freelance

Apr 2016

Currently

Producer of Experience

Freelance

Apr 2013
  • Working remotely on a variety of creative challenges from creative brand consultancy to managing social media outlets. Channelling both my interests in Graphic Design & Production through creative briefs set by clients.

2016

Client Services Assistant

DesignStudio

May 2015 - Jan 2016

2015

Client Services & Production Intern

DesignStudio

May 2015 - Jun 2015

2015

Junior Designer & Partnerships Assistant

The Dots

Nov 2014 - Jun 2015

2013

Melbourne Contributor

The Design Kids

Feb 2013 - Jun 2013

2013

Intern

The Company you Keep

Mar 2013 - Apr 2013

2013

Intern

OgilvyOne

Mar 2013 - Apr 2013

2013

Intern

Happy Studio

Mar 2013 - Apr 2013

2013

Intern

Motherbird

Mar 2013 - Apr 2013

2013

Marketing & Creative Intern

The Loop

Sep 2012 - Jan 2013

2012

Creative Intern

Harper’s Bazaar UK

Apr 2012 - May 2012

2011

School Sports Events Photographer

The Mount School

Jul 2010 - May 2011

2010

Features Editors Assistant

York Press

Jul 2010 - Aug 2010

2009

Photographers Asistant

Kevin Kayti Peschke

Apr 2009 - Jul 2009

Education

2016

BA Graphic Design

Edinburgh College of Art

Aug 2013 - May 2016

    2013

    Certificate in Graphic Design

    Shillington College

    Jan 2013 - Apr 2013

      2012

      Graphics, Illustration Digital Media

      Leeds College of Art

      Jul 2011 - Apr 2012
      • Art & Design Foundation Diploma • Specialised in Graphics, Illustration & Digital Media • Approaching problems with solutions • Thinking innovatively • Importance of simplicity and effectiveness of design • Criticize own work effectively to help extend ideas • Managing parallel deadlines • Gain a broader understanding of creative practitioners • Learning skills such as Print, Photoshop & Illustrator Achieved: Distinction

      Awards

      2016

      Introduction to the Fashion Industry Course

      • University of The Arts London London College of fashion Learning and experiencing: Fashion management Fashion marketing Fashion product development Fashion Design Fashion merchandising Fashion public relations Fashion buying

      2015

      YCN Student Awards for Europe 2014/15

      YCN

      • Awarded with a commendation. http://www.ycn.org/awards/ycn-student-awards/2014-15-ycn-student-awards

      2013

      Behance Appreciation Award

      Behance

      2013

      Packaging of the world

      • Packaging project published online on ''packagingoftheworld.com'

      2011

      York College