About me

Fascinated in the relationship between brands, emotion and experience. I wish to work across the artificial boundary between creativity and hospitality, considering the elements of compassion, humour and integrity when curating a sensory brand experience. I realise the importance of telling a brand story through detail of design and consistency of concept. ‘Katyand.com’ is a collection of online case studies which explore the small things that marry together to create the ultimate experience within the hospitality Industry. I am continually curious and constantly looking to take on new perspectives and rewarding challenges.

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Projects

• 53

  The Dots Launch Party
• Narrative SensationGenerating tasting experiences which ignite emotional journeys through feeding individual curiosities. I wanted to explore how the aesthetic, texture and flavour of food and drink can stimulate alternative emotional journeys expressed through facial expressions.
• 2

  Pod PlantArt Direction A photographic series exploring the concept of 'False Rural' looking into the juxtaposing nature of potting plants. Student Project Completed in 2 days
• 1

  Map of EmotionConcept development & Exhibition Design Investigating colour theory as medium for mapping my emotion throughout a 48 hour trip up the East Coast of Scotland. Handselecting a variety of different plates, inspired by the crockery sets found in my host, Betty’s house. Each plate tells a different story through form, colour & positioning in the exhibition.
• 1

  Archive of CondimentsAn archival interrogation and investigation into condiments. Combining typography, print & production techniques to create an encyclopedic archive, listing in-depth entries about the worlds condiments. Student Project 2 Weeks
• 2

  Lifestory Window DisplayCurating and producing a window display for Lifestory, a scandinavian / Japanese inspired homewards store in Edinburgh. Aiming to excite, intrigue & entice the viewer into store. The main concept behind the window display was the idea of Illusions. Taking inspiration from within store with the diagonal forms, colour palettes and patterns found throughout their product ranges. Using suspended lighting on cords acts as the central focus to the display, visually supported by the optical flooring & pedestal adding to the illusion.

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Projects credited in

• 7

  The Dots Launch Party

Work history

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Brand Strategy ConsultantFreelance
Apr 2016
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Producer of ExperienceFreelance
Apr 2013
Working remotely on a variety of creative challenges from creative brand consultancy to managing social media outlets. Channelling both my interests in Graphic Design & Production through creative briefs set by clients.

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Skills

• Packaging
• Environmental Design
• Art Direction
• Brand Identity
• Brand Strategy
• Planning Strategy
• Project Management
• Coordination
• Event Organisation
• Event Management
• Production
• Photoshop
• Experiential Design
• Spacial Design
• Behavioural Design

Education

BA Graphic Design
Aug 2013 - May 2016
Certificate in Graphic Design
Jan 2013 - Apr 2013

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Awards

Introduction to the Fashion Industry Course
University of The Arts London London College of fashion Learning and experiencing: Fashion management Fashion marketing Fashion product development Fashion Design Fashion merchandising Fashion public relations Fashion buying
YCN Student Awards for Europe 2014/15
Awarded with a commendation. http://www.ycn.org/awards/ycn-student-awards/2014-15-ycn-student-awards

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