A joint production of Factory Berlin and videographer Alex Bravo, Lifework is a narrative web show featuring entrepreneurs and creatives from Factory Berlin’s community that launched with three episodes in 2017.
In the style of Netflix’s popular Chef’s Table, in each short film the audience meets and follows a Factory member on their journey through lifelong motivations, serendipity and personal philosophies. Each episode has the ambition to demystify success by examining failures, struggles and regrets.
When concepting the show, we aimed to use the power of personal stories to have our audience engage with the Factory brand. In order to produce captivating content, we handpicked the three main characters who opened up about the personal aspects of work.
Leading the production from creating the concept, to production, marketing, and measuring impact, Lifework is definitely the project I’m most proud of so far.