LIFEWTR - Life Unseen
3 out of every 4 American's don't see themselves reflected in the film, music, art or fashion they encounter. This creates a ripple effect - young creatives don't think they can make it and we end up with less art from different perspectives. Lifewtr believes in the power of creativity and wanted to change things. First, we wanted to use film show the emotional side of being unseen simply because of who you love, the ability of your body, your gender or the colour of your skin.
Then, with a little help from Issa Rae, we brought together a collective of 20 unseen creators and paid them to make new art that tells a story they thought needed to be told. We worked with Creators League Studio to create a virtual instagram gallery and content around each piece of art and the artists themselves.
Watch the full case study here: