An entry to the DDA Design Awards. The brief, set by YouGov, was set to demystify the stereotypes of newspaper readers. As most individuals are in the dark about the true profiles of newspaper readers and online news consumers, I wanted to create a publication that reveals this.
With the use of UV ink, LIGHT prompts the client to get out of the dark and see the light about their consumers. With black ink representing myth and white representing reality. The overall theme of this project plays on elements of decoding, hidden information and self-initiation.