This was a response to a competition set by YCN_. The idea was to create vegan chocolate bars to again appeal to people with certain dietary requirement. Research brought me to create packaging involving poems with the ingredients imprinted onto them. The packaging also had small illustrations to work with the entire poem. The range was name Yippee and the slogan was ‘Vegan, dairy and nut free, in some chocolate shout Yippee’.
An example of a poem: ‘Little miss muffin met one great big puffin and stole its sweet chocolate bar. Banana, Cinnamon, Caramel was the taste and the smell, the puffin spotted the thief from afar.