Lincoln - HMI / Infotainment / Digital Interior

  • Thomas Moeller

Redesigning an American classic, through the expression of Lincoln's 'Quiet Flight' design principles across all digital in-car touchpoints. I led a 2 year transformational design program to re-design the full Lincoln model refresh for 5 production vehicles. Working closely with the Ford/Lincoln Detroit and global design teams, I led the next generation luxury HMI and integrated digital experience design across all Lincoln vehicles - Navigator, Corsair, Aviator, Nautilus, Continental - including vehicle instrument cluster, HUD, rear displays and center console infotainment system. Featured in the work are rich welcome animations, CG and motion graphics & animations for core driver assist features and primary vehicle functons. The entire range of vehicles across every touchpoint needed to be cohesive, consistent and show both premium luxury matched with immediate intuition and utility. To date, the new Lincoln fleet has received industry praise, receiving some of the highest ever industry awards and buyer ratings, and as of 2020, Lincoln vehicle sales are outperforming the competition and Lincoln is investing millions in expanding production.