The need to extend the Lindex Spring / Summer 2013 campaign over two months, while keeping the customer interested with fresh, varied content across all channels was the task. Hollywood icon and global superstar, Penelope Cruz was cast as an ambassador for the brand. Her passionate, successful, family-oriented personality and beautiful Mediterranean looks were perfectly fitting for the Spring Summer collection.
Two high-impact, through-the-line campaigns around the larger seasonal collections were developed.
The campaigns covered communication channels including television, online, social media, in-store, outdoor
and DM, and coincided with a bridge campaign – running in Lindex’s own media channels – focused on Penelope’s favourite pieces from the collection. The campaign also coincided with the introduction of
Lindex's very first online magazine, “Get the Look”.