Linked In

  • David Lancaster
Print

LinkedIn were hosting an event at their then new office in London. They wanted a direct mail piece to be distributed to a select group of executive business leaders on the theme of legacy; the legacy they leave in their company through the talent they hire and culture that they put in place. The day would focus around how to utilise the power of social media to achieve these goals. The booklet i created leant on two main visual themes; one of particle dispersion and one a montage of faces, the latter forming an acrylic slipcase which manifested the idea of seeing your legacy through the people you hire.