David Lancaster
Available

David Lancaster

Freelance Graphic DesignerCoventry, United Kingdom
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David Lancaster
Available

David Lancaster

Freelance Graphic DesignerCoventry, United Kingdom
About me
Engineer in a past life, now a 32 year old freelance graphic designer who got travelling South America out of their system and has 6 years previous agency experience across print, web & identity design.
Projects
  • The Natural Drinks Company
    The Natural Drinks CompanyVisual dentity & Illustration The Natural Drinks Company want to revolutionise the soft drinks industry. Carving a new path into the market with a sugar-free alternative using the plant extract Stevia, a completely natural sweetener. Removing consumer confusion surrounding misleading terms like ‘no added sugar’ or ‘no artificial sweeteners’ this completely sugar-free and all-natural alternative needed a look and feel that represented their natural side.
  • Meridian
    MeridianIllustration Meridian Business Support commissioned a video to celebrate their 25th year in business. We pitched a motion graphics solution around the concept of change, underpinned by various nostalgic cues and the advancement of technology over this time. I co wrote the script and storyboard and created all the illustrations communicating constantly with the motion graphics designer on how they would perform alongside the script and in transitions from scene to scene.
  • Linked In
    Linked InPrint LinkedIn were hosting an event at their then new office in London. They wanted a direct mail piece to be distributed to a select group of executive business leaders on the theme of legacy; the legacy they leave in their company through the talent they hire and culture that they put in place. The day would focus around how to utilise the power of social media to achieve these goals. The booklet i created leant on two main visual themes; one of particle dispersion and one a montage of faces
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Work history
    Next logo
    Next logo
    Online CreativeNext
    Leicester, United KingdomFull Time
    Working with the in house marketing team to design & build the weekly emails & design web site content too, as well as conceive & develop new concepts for the brand to engage the online consumer , eg seasonal microsites.
    Agent Marketing logo
    Agent Marketing logo
    Designer / Creative ConsultantAgent Marketing
     - Liverpool, United KingdomFull Time
    Client facing position across print & digital media. Usually working on branding projects for start ups from concept through to roll out, or on public sector government lead initiatives, mostly for the merseyside area.
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Skills
  • Graphic Design
  • Web Design
  • Brand Identiry
  • Typography
  • Print Management
  • Editorial Deisgn
  • Illustration
  • Adobe Suite
  • Basic Html
  • Studio Experience
Education
    Shillington logo
    Shillington logo
    Certificate 4 in Graphic DesignShillington
     - Manchester, United Kingdom
    My route into graphic design having parked engineering
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    W
    HNC Mechanical EngineeringWarwickshire College
     - Royal Leamington Spa, United Kingdom
    As part of my engineering apprenticeship out of secondary school
Awards
    O
    O
    Creative Online Marketing AwardOnRec Awards
    The #cutthequack online tool I created for Virgin Media won the creative online marketing award by the Online Recruitment Awards 2017.