Lioness & Rose Pub

This project creates an atmosphere that encourages the growing interest in women’s football in the UK, using the Euro 2021 competition as a touchpoint. A visual identity for a brand of pubs was devised to encourage an older male audience (45-60) to enjoy the game in a familiar social setting. Research revealed a lack of interest from this audience, largely attributed to a lack of player publicity. My project accounts for this, tailoring key visual elements around the patriotism of the women’s national team!