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LIONSGATE+ - Launching El Refugio at CDMX

  • Maria Eduarda Todaro

#EncuentraTuRefugio is a four phase multi-channel campaign on Instagram and Twitter that adopts the core message of new show, El Refugio - the love story of a family needing to adapt and protect each other from a deadly extraterrestrial invasion. Influencers were briefed to create content to support the launch of the series, showcasing how the show fuses genres to attract scifi enthusiasts to families, while building awareness, buzz and intrigue for the premiere date, and driving subscriptions for STARZPLAY. Partnering with 7 influencers in total across micro, mid and macro tiers to create content for Instagram and Twitter.

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