About me
I've got some solid experience in the digital and influencer marketing game. Worked on fast-paced campaigns for big names like Chopard, LIONSGATE+, Fiverr, Rose Inc, Biossance, and Granado. Passionate world of digital content and building those key relationships that make projects a success. Pet sitter and potter in my free time!
Projects
- LIONSGATE+ - Fiesta PrideLIONSGATE+ embraced the exciting occasion of Pride to connect with the vibrant Mexican queer community through a colourful campaign, focused on celebrating love, uplifting underrepresented voices, and embracing diversity. An exclusive rooftop party was curated, featuring influential figures from the LGBTQ+ community, influencers, press and other guests. It was an unforgettable experience, fostering an inclusive and empowering environment. MG Empower was briefed to contract 8 influencers in Mex
- Chopard - Mille MigliaThe Pursuit of Timeless, engaged with global content creators who embody the classy yet ambitions characters of the Mille Miglia, to build awareness around Chopard’s Mille Miglia watches in the build up and during the race. The team partnered with 23 influencers across seven markets; USA, Italy, Germany, France, Switzerland, UAE, and Japan, to embark on a journey of self- exploration, each crafting a unique narrative that expressed the essence of their pursuit. The campaign took place in two p
- LIONSGATE+ - Launching El Refugio at CDMX#EncuentraTuRefugio is a four phase multi-channel campaign on Instagram and Twitter that adopts the core message of new show, El Refugio - the love story of a family needing to adapt and protect each other from a deadly extraterrestrial invasion. Influencers were briefed to create content to support the launch of the series, showcasing how the show fuses genres to attract scifi enthusiasts to families, while building awareness, buzz and intrigue for the premiere date, and driving subscriptions
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Projects credited in
- Rose Inc - BR LaunchThe 360 ̊ campaign was designed to deliver impact for Rose Inc launch in Brazil, establishing its presence in the market achieving over 8M impressions and 18K clicks on the website. The campaign was activated on Instagram and delivered content that built the path to purchase at Sephora.br, building continued momentum, awareness and sales beyond launch dates. We activated 8 prominent voices ranging from micro to mega tiers, to raise awareness and advocate for science-backed, efficacious, susta
- LIONSGATE+ Nacho - MXOur campaign was designed to have 5 influencers delivering content across three different phases on Instagram: • Phase 1 - Influencers attended the Nacho premiere in Mexico City and through IG Stories, they took the audience through their event journey, building anticipation and excitement for the series launch. • Phase 2 - Influencers posted a fun IG Reel, summarising their event experience including interactions with main actor Martiño Rivas, and building continuous curiosity and awareness.
- Biossance BR - Mother's DayOver 2 short phases and through a diverse influencer squad, the campaign showcased an authentic approach to motherhood and the different bonds with mother figures, honouring them, their stories, unique relationships and experiences. We partnered with 4x influencers in Brazil to create authentic, informative and emotional content, demonstrating how Biossance is every mother's brand, having the Vitamin C Facial Oil with Rose Extract and Squalane as a hero product. KPI vs Achieved • Nº talents: 4
- LIONSGATE+ The Great - Catherine's Court ActivationWe worked on a global campaign for The Great Season 3 launch across the UK, LATAM, and Brazil. The aim was to retain existing viewers, generate excitement for the new season, and drive LIONSGATE+ subscriptions. Three influencers with a total of 1.9M followers were engaged for a London parade on July 8th, featuring period costumes and public interactions in locations like Covent Garden. The influencers shared engaging content on Instagram and TikTok in two phases to boost awareness of the show.
- LIONSGATE+ Outlander S7To celebrate the launch of Season 7 of Outlander, MG Empower invited influencers to attend Outlander’s first-ever fully immersive experience in the UK. Their role was to drive attendance by encouraging audiences to sign up to the event via Eventbrite, as well as to create engaging content covering their journey, promoting the new series and inspiring audiences to watch it. KPI vs Achieved • Nº talents: 10 • Market: UK • Platform: Instagram, TikTok • Impressions: 4.3M / 4.8M+ • CPM: $19 / $14 •
- GRANADO Holiday Launch UKGRANADO celebrated the launch of their Christmas collection with an amazing event in London, including 4 contracted influencers and 30+ organic guests. The campaign had seeding and 3 phases, including unboxing of gifts received, coverage of the event and best moments after the event. The 3 phases took the audience on a journey, creating awareness and generating curiosity about the new products. KPI vs Achieved • Nº talents: 4 • Market: UK • Platform: Instagram • Impressions: 112K / 221K (Organi
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Work history
Senior Account ExecutiveMG EMPOWER
London, United KingdomFull Time
Responsibilities include identifying and recruiting influencers, managing communication, and leading creative content creation. Collaboration with internal and external stakeholders is key, to fostering lasting relationships for effective influencer programs across various markets around the globe. Additionally, overseeing contract execution, managing campaign finances, and delivering precise KPI reports aim to optimize digital returns for clients.
Main Clients: Biossance, Rose Inc BR, LIONSGATE+, Chopard, Fiverr and Granado.
Account CoordinatorMG EMPOWER
- London, United KingdomFull Time
Supporting the team involves content management and maintaining well-organized processes. The primary responsibility revolves around comprehending the campaign step by step and establishing relationships with influencers throughout the campaigns.
Main clients: Terasana (US), Bumble (UK), Biossance (BR), LIONSGATE+ (LATAM) and Chopard (Global)
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Skills
- Negotiation
- Data Analysis
- Creative Thinking
- Active Listening
- Adobe
- Canva
- Microsoft Officce
- Keynote
- Content Analysis
- Creative Content