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LIONSGATE+ The Great - Catherine's Court Activation

  • Bianca Barbosa
  • Maria Eduarda Todaro
  • Vanessa Dassi

We worked on a global campaign for The Great Season 3 launch across the UK, LATAM, and Brazil. The aim was to retain existing viewers, generate excitement for the new season, and drive LIONSGATE+ subscriptions. Three influencers with a total of 1.9M followers were engaged for a London parade on July 8th, featuring period costumes and public interactions in locations like Covent Garden. The influencers shared engaging content on Instagram and TikTok in two phases to boost awareness of the show. KPI vs Achieved • Nº talents: 3 • Market: UK, MX and BR • Platform: Instagram, TikTok • Impressions: 1.3M / 3.5M • Clicks: 28.1K / 197K • CPM: $34 / $34

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