The Dots
The Dots
Log in
Join
Join now for free

LIONSGATE+ The Great - Catherine's Court Activation

  • Bianca Barbosa
  • Maria Eduarda Todaro
  • Vanessa Dassi

We worked on a global campaign for The Great Season 3 launch across the UK, LATAM, and Brazil. The aim was to retain existing viewers, generate excitement for the new season, and drive LIONSGATE+ subscriptions. Three influencers with a total of 1.9M followers were engaged for a London parade on July 8th, featuring period costumes and public interactions in locations like Covent Garden. The influencers shared engaging content on Instagram and TikTok in two phases to boost awareness of the show. KPI vs Achieved • Nº talents: 3 • Market: UK, MX and BR • Platform: Instagram, TikTok • Impressions: 1.3M / 3.5M • Clicks: 28.1K / 197K • CPM: $34 / $34

Report

Project Tags

Companies

  • L

    Lionsgate+

    Skills

    \",\"cache_age\":86400,\"options\":{\"_showcaption\":{\"label\":\"Show author's text caption\",\"value\":false}}},\"meta\":{\"extractor\":\"iframely\"},\"links\":{\"self\":\"v1/x-media/https://www.instagram.com/p/CudA_nHIEAM/?img_index=1\"},\"properties\":\"~project~project~attributes~blocks~1~attributes~xMedia~attributes\",\"title\":\"Pepe Valdivieso⚡️ on Instagram: \\\"¡Huzzah! 🤴🏻 Gracias @lionsgatepluslatam por invitarme a #Londres a celebrar la nueva temporada de #TheGreat 🇬🇧 Me la pasé increíble 🥹👑 #LionsgatePlus AD\\\"\"}},\"links\":{\"self\":\"v1/embed-blocks/218329\"},\"relationships\":{\"x-media\":{\"links\":{\"self\":\"v1/embed-blocks/218329/relationships/x-media\",\"related\":\"v1/embed-blocks/218329/x-media\"},\"data\":{\"type\":\"x-media\",\"id\":\"https://www.instagram.com/p/CudA_nHIEAM/?img_index=1\"}},\"xMedia\":\"~project~project~attributes~blocks~1~attributes~xMedia\"},\"properties\":\"~project~project~attributes~blocks~1~attributes\",\"title\":\"undefined undefined\"},{\"type\":\"embed-blocks\",\"id\":\"218330\",\"attributes\":{\"url\":\"https://www.instagram.com/p/CuryNx8I6-t/\",\"size\":1,\"createdAt\":1706644439,\"updatedAt\":1706644439,\"deletedAt\":null,\"xMedia\":{\"type\":\"x-media\",\"id\":\"https://www.instagram.com/p/CuryNx8I6-t/\",\"attributes\":{\"url\":\"https://www.instagram.com/p/CuryNx8I6-t/\",\"type\":\"rich\",\"version\":\"1.0\",\"title\":\"Abbie Budden on Instagram: \\\"AD | Duchess Abbie taking over London 🇬🇧 Thank you @lionsgateplusuk for such a fun experience! Stream The Great now on LIONSGATE+ #TheGreat #LionsgatePlus\\\"\",\"author\":\"abbie.budden\",\"provider_name\":\"Instagram\",\"description\":\"794 likes, 18 comments - abbie.budden on July 14, 2023: \\\"AD | Duchess Abbie taking over London 🇬🇧 Thank you @lionsgateplusuk for such a fun experien...\\\"\",\"thumbnail_url\":\"https://scontent.cdninstagram.com/v/t51.2885-15/360028264_832618307893784_7191252543217937724_n.jpg?stp=dst-jpg_e15_p640x640&_nc_ht=scontent.cdninstagram.com&_nc_cat=108&_nc_ohc=a5_iEpFnif8AX88GLiP&edm=AMO9-JQAAAAA&ccb=7-5&oh=00_AfAwg0ztNxLyfIvzS5_34x6XVat5YuNyAl97zv-z4LuhMg&oe=65B9C4B9&_nc_sid=cc8940\",\"thumbnail_width\":640,\"thumbnail_height\":1135,\"html\":\"
    \",\"cache_age\":86400,\"options\":{\"_showcaption\":{\"label\":\"Show author's text caption\",\"value\":false}}},\"meta\":{\"extractor\":\"iframely\"},\"links\":{\"self\":\"v1/x-media/https://www.instagram.com/p/CuryNx8I6-t/\"},\"properties\":\"~project~project~attributes~blocks~2~attributes~xMedia~attributes\",\"title\":\"Abbie Budden on Instagram: \\\"AD | Duchess Abbie taking over London 🇬🇧 Thank you @lionsgateplusuk for such a fun experience! Stream The Great now on LIONSGATE+ #TheGreat #LionsgatePlus\\\"\"}},\"links\":{\"self\":\"v1/embed-blocks/218330\"},\"relationships\":{\"x-media\":{\"links\":{\"self\":\"v1/embed-blocks/218330/relationships/x-media\",\"related\":\"v1/embed-blocks/218330/x-media\"},\"data\":{\"type\":\"x-media\",\"id\":\"https://www.instagram.com/p/CuryNx8I6-t/\"}},\"xMedia\":\"~project~project~attributes~blocks~2~attributes~xMedia\"},\"properties\":\"~project~project~attributes~blocks~2~attributes\",\"title\":\"undefined undefined\"}]},\"links\":{\"self\":\"v1/projects/1024281\"},\"relationships\":{\"author\":\"~project~project~attributes~author\",\"features\":\"~project~project~attributes~features\",\"image\":\"~project~project~attributes~image\",\"industries\":\"~project~project~attributes~industries\",\"invites\":{\"links\":{\"self\":\"v1/projects/1024281/relationships/invites\",\"related\":\"v1/projects/1024281/invites\"},\"data\":null},\"owner-page\":{\"links\":{\"self\":\"v1/projects/1024281/relationships/owner-page\",\"related\":\"v1/projects/1024281/owner-page\"},\"data\":null},\"owner-user\":{\"links\":{\"self\":\"v1/projects/1024281/relationships/owner-user\",\"related\":\"v1/projects/1024281/owner-user\"},\"data\":{\"type\":\"users\",\"id\":\"955596\"}},\"owner-roles\":{\"links\":{\"self\":\"v1/projects/1024281/relationships/owner-roles\",\"related\":\"v1/projects/1024281/owner-roles\"},\"data\":[]},\"page-collaborators\":{\"links\":{\"self\":\"v1/projects/1024281/relationships/page-collaborators\",\"related\":\"v1/projects/1024281/page-collaborators\"},\"data\":[{\"type\":\"pages\",\"id\":\"604578\"}]},\"skills\":\"~project~project~attributes~skills\",\"tags\":\"~project~project~attributes~tags\",\"user-collaborators-summary\":{\"links\":{\"self\":\"v1/projects/1024281/relationships/user-collaborators-summary\",\"related\":\"v1/projects/1024281/user-collaborators-summary\"},\"data\":[{\"type\":\"users\",\"id\":\"1562580\"},{\"type\":\"users\",\"id\":\"348913\"}]},\"side-hustle-skill\":{\"links\":{\"self\":\"v1/projects/1024281/relationships/side-hustle-skill\",\"related\":\"v1/projects/1024281/side-hustle-skill\"},\"data\":null},\"desired-collaborator-professions\":{\"links\":{\"self\":\"v1/projects/1024281/relationships/desired-collaborator-professions\",\"related\":\"v1/projects/1024281/desired-collaborator-professions\"},\"data\":[]},\"x-likes\":{\"links\":{\"self\":\"v1/projects/1024281/relationships/x-likes\",\"related\":\"v1/projects/1024281/x-likes\"},\"data\":null},\"x-in-lists\":{\"links\":{\"self\":\"v1/projects/1024281/relationships/x-in-lists\",\"related\":\"v1/projects/1024281/x-in-lists\"},\"data\":null},\"ownerUser\":\"~project~project~attributes~author\",\"ownerRoles\":\"~project~project~attributes~ownerRoles\",\"pageCollaborators\":\"~project~project~attributes~pageCollaborators\",\"userCollaboratorsSummary\":\"~project~project~attributes~userCollaboratorsSummary\",\"desiredCollaboratorProfessions\":\"~project~project~attributes~desiredCollaboratorProfessions\"},\"properties\":\"~project~project~attributes\",\"title\":\"LIONSGATE+ The Great - Catherine's Court Activation\"},\"projectsFromPage\":[],\"usersForSkills\":[]},\"projectEditor\":{\"collaborators\":{\"data\":[],\"loading\":false,\"meta\":{\"count\":0,\"current\":0,\"total\":1}},\"project\":null},\"questions\":{\"connectionsQuestions\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}},\"curatedQuestions\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}},\"error\":false,\"errorCode\":null,\"isLoading\":false,\"isModalVisible\":false,\"isSaving\":false,\"latestQuestions\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}},\"modalQuestion\":null,\"myQuestions\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}},\"myReplies\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}},\"popularQuestions\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}},\"question\":null,\"questionsByProfessions\":[],\"recommendedQuestions\":[],\"suggestedUsers\":[],\"suggestedUsersCount\":0},\"ribbons\":{\"entities\":{},\"results\":{}},\"search\":{\"enableJobsForYouFallback\":null,\"jobsTiles\":[],\"loading\":false,\"pagination\":{\"count\":0,\"current\":0,\"total\":0},\"questions\":{\"connections\":[],\"latest\":[],\"popular\":[],\"professions\":[]},\"results\":[]},\"sitemaps\":{\"eventPartners\":{\"data\":null,\"navigation\":null,\"pagination\":{\"count\":0,\"current\":0,\"total\":0}},\"jobs\":{\"data\":null,\"navigation\":null,\"pagination\":\"~sitemaps~eventPartners~pagination\"},\"pages\":{\"data\":null,\"navigation\":null,\"pagination\":\"~sitemaps~eventPartners~pagination\"},\"projects\":{\"data\":null,\"navigation\":null,\"pagination\":\"~sitemaps~eventPartners~pagination\"},\"questions\":{\"data\":null,\"navigation\":null,\"pagination\":\"~sitemaps~eventPartners~pagination\"},\"users\":{\"data\":null,\"navigation\":null,\"pagination\":\"~sitemaps~eventPartners~pagination\"}},\"statusBar\":{\"message\":null,\"negative\":false,\"overtop\":false},\"subscriptions\":{\"action\":null,\"cart\":[],\"credits\":[],\"creditsCount\":0,\"fiveJobsPack\":null,\"proPlan\":null,\"singleJobPack\":null,\"threeJobsPack\":null},\"user\":{\"connections\":{\"connections\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}}}}}"; window.__APOLLO_STATE__ = "{\"ROOT_QUERY\":{\"__typename\":\"Query\",\"userHasExperiencedGraphTimeout\":false}}";