About me
Working with talented influencers to create inspiring and meaningful campaigns.
Projects credited in
- LIONSGATE+ The Great - Catherine's Court ActivationWe worked on a global campaign for The Great Season 3 launch across the UK, LATAM, and Brazil. The aim was to retain existing viewers, generate excitement for the new season, and drive LIONSGATE+ subscriptions. Three influencers with a total of 1.9M followers were engaged for a London parade on July 8th, featuring period costumes and public interactions in locations like Covent Garden. The influencers shared engaging content on Instagram and TikTok in two phases to boost awareness of the show.
- Chopard - Mille MigliaThe Pursuit of Timeless, engaged with global content creators who embody the classy yet ambitions characters of the Mille Miglia, to build awareness around Chopard’s Mille Miglia watches in the build up and during the race. The team partnered with 23 influencers across seven markets; USA, Italy, Germany, France, Switzerland, UAE, and Japan, to embark on a journey of self- exploration, each crafting a unique narrative that expressed the essence of their pursuit. The campaign took place in two p
Work history
Account ManagerMG EMPOWER
London, United KingdomFull Time
Managing influencer marketing campaigns in EU and US.
Liaising with content creators and talent agencies to make sure high quality and engaging campaigns are delivered within budget and on time.
Supporting brands with excellent costumer care.
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Content and Licensing ManagerBrave Bison
London, United KingdomFull Time
- Help brands to create authentic and effective campaigns with UGC and talents
- Develop pitching documents and respond to clients briefs
- Negotiate contract renewals, prepare and negotiate licensing and distribution agreements and execute deals with brands, advertising media agencies, production companies and talent agencies
- Source and clear ad hoc UGC
- Identify the most popular and suitable talents for a campaign, project manage talent briefs as required, and liaise with talent to ensure timely delivery of high-quality content for key projects
- Assist international brands, creative agencies, TV production companies and editorial clients on a daily basis with licensing enquiries
- Make sure that our digital library Viral Vault www.viralvault.io hosts the best UGC out there
- Keeping up to date with digital video trends including tracking and reporting
- Identify and resolve copyright infringements
- Database management in relation to deals in progress
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Skills
- Adaptive Communication
- Fluent Spanish
- Italian
- German
- Archival Research
- Client Liaising
- Influencer Marketing
- Campaign Management
- Account Management
Education
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BA DegreeUniversità Cattolica del Sacro Cuore, Milano
- Milan, Italy
The B.A. Degree in Linguistics Sciences and Foreign Literatures improved my knowledge of English, German and Spanish. I also had the chance to develop Media & Communication skills thanks to courses related to the world of Traditional and New Mass Media (TV, Radio, Advertising and Music industry).
On the other hand, thanks to courses like General Linguistics, German and English Linguistics, Semantics, Semiotics (applied to Cinematography), Italian Expressive Techniques I have a better knowledge of Italian, my mother tongue, as well as German and English.