The Pursuit of Timeless, engaged with global content creators who embody the classy yet ambitions characters of the Mille Miglia, to build awareness around Chopard’s Mille Miglia watches in the build up and during the race. The team partnered with 23 influencers across seven markets; USA, Italy, Germany, France, Switzerland, UAE, and Japan, to embark on a journey of self- exploration, each crafting a unique narrative that expressed the essence of their pursuit. The campaign took place in two phases, where in Phase 1 Influencers created a buzz in the lead up to race via story-telling Reels and interactive IG Stories. During the week of the race talent re-engaged with their audiences via Inspirational IG Carousels and product focused Stories. The team also explored TikTok for the first time in our partnership, where were activated layer of influencers who posted dynamic videos, optimised for the platform, around their pursuit, during the week of the race.