About me
London-based creative.
barsbianca@gmail.com
Projects
- LIONSGATE+ - Power UniverseAs LIONSGATE+ becomes the home of the Power Universe, we worked together on a creative campaign to bring brand awareness and reengage existing fans of the shows and spin-offs. Teaming up with 11 influencers across 6 phases, each highlighted key releases like My Power Top 3, Force, Godfather of Harlem, Power to the Streets, and Stories of Power. The campaign utilized diverse platforms (Instagram, TikTok, YouTube), introduced new strategies (Podcast integration, multi-phased influencers), aiming
- GRANADO Holiday Launch UKGRANADO celebrated the launch of their Christmas collection with an amazing event in London, including 4 contracted influencers and 30+ organic guests. The campaign had seeding and 3 phases, including unboxing of gifts received, coverage of the event and best moments after the event. The 3 phases took the audience on a journey, creating awareness and generating curiosity about the new products. KPI vs Achieved • Nº talents: 4 • Market: UK • Platform: Instagram • Impressions: 112K / 221K (Organi
- LIONSGATE+ Nacho UKFollowing a successful series launch in Brazil and Mexico, we extended its reach to the UK for Nacho's immersive marketing campaign. Hosting 65+ guests at The Box London, the experience featured interactive show-inspired installations and a screening of the first episode. To boost launch awareness, we collaborated with three diverse influencers, who generated authentic and engaging content across three phases, encompassing IG Stories, Reels, and Carousels. KPI vs Achieved • Nº talents: 3 • Mark
- LIONSGATE+ The Great - Catherine's Court ActivationWe worked on a global campaign for The Great Season 3 launch across the UK, LATAM, and Brazil. The aim was to retain existing viewers, generate excitement for the new season, and drive LIONSGATE+ subscriptions. Three influencers with a total of 1.9M followers were engaged for a London parade on July 8th, featuring period costumes and public interactions in locations like Covent Garden. The influencers shared engaging content on Instagram and TikTok in two phases to boost awareness of the show.
- Biossance BR - Mother's DayOver 2 short phases and through a diverse influencer squad, the campaign showcased an authentic approach to motherhood and the different bonds with mother figures, honouring them, their stories, unique relationships and experiences. We partnered with 4x influencers in Brazil to create authentic, informative and emotional content, demonstrating how Biossance is every mother's brand, having the Vitamin C Facial Oil with Rose Extract and Squalane as a hero product. KPI vs Achieved • Nº talents: 4
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Projects credited in
- Chopard - International Day of Happiness#HappyWithChopard engaged global cultural voices to celebrate the act of sharing happiness in multiple ways. We partnered with 31 influencers (7 Ambassadors and 24 Amplifiers) who embodied Chopard's “Joie de Vivre” founding principle by showcasing how they spread happiness in celebration of International Day of Happiness, on 20th March 2023. Content was delivered in four different markets - USA, EU, ME and ASIA, across three phases on Instagram featuring IG Stories, Reels and Carousels. As par
- LIONSGATE+ - Fiesta PrideLIONSGATE+ embraced the exciting occasion of Pride to connect with the vibrant Mexican queer community through a colourful campaign, focused on celebrating love, uplifting underrepresented voices, and embracing diversity. An exclusive rooftop party was curated, featuring influential figures from the LGBTQ+ community, influencers, press and other guests. It was an unforgettable experience, fostering an inclusive and empowering environment. MG Empower was briefed to contract 8 influencers in Mex
Work history
Senior Account ExecutiveInfluencer
London, United KingdomFull Time
Account CoordinatorMG EMPOWER
- London, United KingdomFull Time
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Skills
- Creative Campaigns
- Account Management
- Campaign Activation
- Influencer Marketing
- Client Services
- Social Media
- Fluent Spanish
- Brazilian Portuguese
Education
BA (Hons) Fashion DesignArts University Plymouth
- Plymouth, United Kingdom