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LIONSGATE+ - Power Universe

  • Bianca Barbosa
  • Maria Eduarda Todaro

As LIONSGATE+ becomes the home of the Power Universe, we worked together on a creative campaign to bring brand awareness and reengage existing fans of the shows and spin-offs. Teaming up with 11 influencers across 6 phases, each highlighted key releases like My Power Top 3, Force, Godfather of Harlem, Power to the Streets, and Stories of Power. The campaign utilized diverse platforms (Instagram, TikTok, YouTube), introduced new strategies (Podcast integration, multi-phased influencers), aiming to raise awareness and foster conversations within the Power Plus Pack community. KPI vs Achieved • Nº talents: 11 • Market: UK • Platform: Instagram, TikTok, Podcast/YouTube • Impressions: 4.5M / 5M+ • Clicks: 67K / 93K • ER: 3% / 9.5%

PHASE 1: My Power Top 3 #PowerTop3 @lionsgateplusuk (August/September)

PHASE 2: Power Book IV: Force Season 2 reactions #PowerForce @lionsgateplusuk (September/October)

PHASE 3: Godfather of Harlem season 3 reactions #GodfatherOfHarlem @lionsgateplusuk (October)

PHASE 4: Power to the Streets #PowerUniverse @lionsgateplusuk (October)

PHASE 5: Stories of Power @lionsgateplusuk (October/November)

PHASE 6: Brand Awareness @lionsgateplusuk (December)

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