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Chopard - International Day of Happiness

  • Maria Eduarda Todaro
  • Bianca Barbosa

#HappyWithChopard engaged global cultural voices to celebrate the act of sharing happiness in multiple ways. We partnered with 31 influencers (7 Ambassadors and 24 Amplifiers) who embodied Chopard's “Joie de Vivre” founding principle by showcasing how they spread happiness in celebration of International Day of Happiness, on 20th March 2023. Content was delivered in four different markets - USA, EU, ME and ASIA, across three phases on Instagram featuring IG Stories, Reels and Carousels. As part of the strategy, a UGC mechanism was deployed to engage audiences to share “What makes you happy?” with Chopard through the “Add yours” sticker, amplifying the strategy in a global level.

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    Chopard

    • MG EMPOWER logo

      MG EMPOWER

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