The Dots
The Dots
Log in
Join
Join now for free

LIONSGATE+ Nacho UK

  • Bianca Barbosa
  • Maria Eduarda Todaro

Following a successful series launch in Brazil and Mexico, we extended its reach to the UK for Nacho's immersive marketing campaign. Hosting 65+ guests at The Box London, the experience featured interactive show-inspired installations and a screening of the first episode. To boost launch awareness, we collaborated with three diverse influencers, who generated authentic and engaging content across three phases, encompassing IG Stories, Reels, and Carousels. KPI vs Achieved • Nº talents: 3 • Market: UK • Platform: Instagram • Impressions: 1.2M / 1.5M+ • CPM: $30 / $14 • Clicks: 7.5K / 25.1K

Report

Companies

  • L

    Lionsgate+

    Skills

    \",\"cache_age\":86400,\"options\":{\"_showcaption\":{\"label\":\"Show author's text caption\",\"value\":false}}},\"meta\":{\"extractor\":\"iframely\"},\"links\":{\"self\":\"v1/x-media/https://www.instagram.com/p/CtBxZWgI1PM/?img_index=1\"},\"properties\":\"~project~project~attributes~blocks~1~attributes~xMedia~attributes\",\"title\":\"@francescaxmartin on Instagram: \\\"The premiere of Nacho was everything!! Thank you for a fabulous evening @lionsgateplusuk & yes girls he was just as fine irl 💋 Subscribe to LIONSGATE+ to watch Nacho #LionsgatePlus #NachoTV AD\\\"\"}},\"links\":{\"self\":\"v1/embed-blocks/218332\"},\"relationships\":{\"x-media\":{\"links\":{\"self\":\"v1/embed-blocks/218332/relationships/x-media\",\"related\":\"v1/embed-blocks/218332/x-media\"},\"data\":{\"type\":\"x-media\",\"id\":\"https://www.instagram.com/p/CtBxZWgI1PM/?img_index=1\"}},\"xMedia\":\"~project~project~attributes~blocks~1~attributes~xMedia\"},\"properties\":\"~project~project~attributes~blocks~1~attributes\",\"title\":\"undefined undefined\"},{\"type\":\"embed-blocks\",\"id\":\"218331\",\"attributes\":{\"url\":\"https://www.instagram.com/p/CtAXfXFIRZU/?img_index=1\",\"size\":1,\"createdAt\":1706645506,\"updatedAt\":1706645506,\"deletedAt\":null,\"xMedia\":{\"type\":\"x-media\",\"id\":\"https://www.instagram.com/p/CtAXfXFIRZU/?img_index=1\",\"attributes\":{\"url\":\"https://www.instagram.com/p/CtAXfXFIRZU/?img_index=1\",\"type\":\"rich\",\"version\":\"1.0\",\"title\":\"Miss Gold 🥀 on Instagram: \\\"Had an amazing night at the Nacho premiere, thank you so much for having me! I can’t wait to see episode two 😍 @lionsgateplusuk #LionsgatePlus #NachoTV AD\\\"\",\"author\":\"modestgoldx\",\"provider_name\":\"Instagram\",\"description\":\"2,371 likes, 45 comments - modestgoldx on June 2, 2023: \\\"Had an amazing night at the Nacho premiere, thank you so much for having me! I can’t wait to se...\\\"\",\"thumbnail_url\":\"https://scontent.cdninstagram.com/v/t51.2885-15/350881126_649586493877159_5519776150623061301_n.jpg?stp=dst-jpg_e35_s480x480&_nc_ht=scontent.cdninstagram.com&_nc_cat=107&_nc_ohc=riBDLTAmdekAX9mEs9n&edm=AMO9-JQAAAAA&ccb=7-5&oh=00_AfDOW7vGMD8VYPCvxXgRcrsdURdE_m95UdVZDqU3iGe_qw&oe=65B9C820&_nc_sid=cc8940\",\"thumbnail_width\":480,\"thumbnail_height\":480,\"html\":\"
    \",\"cache_age\":86400,\"options\":{\"_showcaption\":{\"label\":\"Show author's text caption\",\"value\":false}}},\"meta\":{\"extractor\":\"iframely\"},\"links\":{\"self\":\"v1/x-media/https://www.instagram.com/p/CtAXfXFIRZU/?img_index=1\"},\"properties\":\"~project~project~attributes~blocks~2~attributes~xMedia~attributes\",\"title\":\"Miss Gold 🥀 on Instagram: \\\"Had an amazing night at the Nacho premiere, thank you so much for having me! I can’t wait to see episode two 😍 @lionsgateplusuk #LionsgatePlus #NachoTV AD\\\"\"}},\"links\":{\"self\":\"v1/embed-blocks/218331\"},\"relationships\":{\"x-media\":{\"links\":{\"self\":\"v1/embed-blocks/218331/relationships/x-media\",\"related\":\"v1/embed-blocks/218331/x-media\"},\"data\":{\"type\":\"x-media\",\"id\":\"https://www.instagram.com/p/CtAXfXFIRZU/?img_index=1\"}},\"xMedia\":\"~project~project~attributes~blocks~2~attributes~xMedia\"},\"properties\":\"~project~project~attributes~blocks~2~attributes\",\"title\":\"undefined undefined\"},{\"type\":\"embed-blocks\",\"id\":\"218333\",\"attributes\":{\"url\":\"https://www.instagram.com/p/CtBuR6fq4rh/?img_index=1\",\"size\":1,\"createdAt\":1706645593,\"updatedAt\":1706645593,\"deletedAt\":null,\"xMedia\":{\"type\":\"x-media\",\"id\":\"https://www.instagram.com/p/CtBuR6fq4rh/?img_index=1\",\"attributes\":{\"url\":\"https://www.instagram.com/p/CtBuR6fq4rh/?img_index=1\",\"type\":\"rich\",\"version\":\"1.0\",\"title\":\"Vanity Milan 🧡 on Instagram: \\\"I’m obsessed with this brand new TV series Nacho! By LIONSGATE+. It’s sexy, engaging and shows the true life events of the Spanish celebrity Nacho Vidal. This launch is tooo LITT 🔥 and I cannot wait to binge watch the rest! Subscribe now to watch Nacho. @lionsgateplusuk #LionsgatePlus #NachoTV #ad Outfit: @reserved Embellished by: @siimadamsondesign Nails: @cruelty_free_clawz\\\"\",\"author\":\"itsvanitymilan\",\"provider_name\":\"Instagram\",\"description\":\"itsvanitymilan on June 3, 2023: \\\"I’m obsessed with this brand new TV series Nacho! By LIONSGATE+. It’s sexy, engaging and show...\\\"\",\"thumbnail_url\":\"https://scontent.cdninstagram.com/v/t51.2885-15/350955068_1308821986653433_6508858150290031480_n.jpg?stp=dst-jpg_e35_p480x480&_nc_ht=scontent.cdninstagram.com&_nc_cat=101&_nc_ohc=j8VV-Z48hcgAX8d7hiC&edm=AMO9-JQAAAAA&ccb=7-5&oh=00_AfAbs-jVt6wN1_8h0UOGEy1GhXKjbLTh-ncNAKdypEWvNQ&oe=65B9CD0E&_nc_sid=cc8940\",\"thumbnail_width\":480,\"thumbnail_height\":600,\"html\":\"
    \",\"cache_age\":86400,\"options\":{\"_showcaption\":{\"label\":\"Show author's text caption\",\"value\":false}}},\"meta\":{\"extractor\":\"iframely\"},\"links\":{\"self\":\"v1/x-media/https://www.instagram.com/p/CtBuR6fq4rh/?img_index=1\"},\"properties\":\"~project~project~attributes~blocks~3~attributes~xMedia~attributes\",\"title\":\"Vanity Milan 🧡 on Instagram: \\\"I’m obsessed with this brand new TV series Nacho! By LIONSGATE+. It’s sexy, engaging and shows the true life events of the Spanish celebrity Nacho Vidal. This launch is tooo LITT 🔥 and I cannot wait to binge watch the rest! Subscribe now to watch Nacho. @lionsgateplusuk #LionsgatePlus #NachoTV #ad Outfit: @reserved Embellished by: @siimadamsondesign Nails: @cruelty_free_clawz\\\"\"}},\"links\":{\"self\":\"v1/embed-blocks/218333\"},\"relationships\":{\"x-media\":{\"links\":{\"self\":\"v1/embed-blocks/218333/relationships/x-media\",\"related\":\"v1/embed-blocks/218333/x-media\"},\"data\":{\"type\":\"x-media\",\"id\":\"https://www.instagram.com/p/CtBuR6fq4rh/?img_index=1\"}},\"xMedia\":\"~project~project~attributes~blocks~3~attributes~xMedia\"},\"properties\":\"~project~project~attributes~blocks~3~attributes\",\"title\":\"undefined undefined\"}]},\"links\":{\"self\":\"v1/projects/1024285\"},\"relationships\":{\"author\":\"~project~project~attributes~author\",\"features\":\"~project~project~attributes~features\",\"image\":\"~project~project~attributes~image\",\"industries\":\"~project~project~attributes~industries\",\"invites\":{\"links\":{\"self\":\"v1/projects/1024285/relationships/invites\",\"related\":\"v1/projects/1024285/invites\"},\"data\":null},\"owner-page\":{\"links\":{\"self\":\"v1/projects/1024285/relationships/owner-page\",\"related\":\"v1/projects/1024285/owner-page\"},\"data\":null},\"owner-user\":{\"links\":{\"self\":\"v1/projects/1024285/relationships/owner-user\",\"related\":\"v1/projects/1024285/owner-user\"},\"data\":{\"type\":\"users\",\"id\":\"955596\"}},\"owner-roles\":{\"links\":{\"self\":\"v1/projects/1024285/relationships/owner-roles\",\"related\":\"v1/projects/1024285/owner-roles\"},\"data\":[]},\"page-collaborators\":{\"links\":{\"self\":\"v1/projects/1024285/relationships/page-collaborators\",\"related\":\"v1/projects/1024285/page-collaborators\"},\"data\":[{\"type\":\"pages\",\"id\":\"604578\"}]},\"skills\":\"~project~project~attributes~skills\",\"tags\":\"~project~project~attributes~tags\",\"user-collaborators-summary\":{\"links\":{\"self\":\"v1/projects/1024285/relationships/user-collaborators-summary\",\"related\":\"v1/projects/1024285/user-collaborators-summary\"},\"data\":[{\"type\":\"users\",\"id\":\"1562580\"}]},\"side-hustle-skill\":{\"links\":{\"self\":\"v1/projects/1024285/relationships/side-hustle-skill\",\"related\":\"v1/projects/1024285/side-hustle-skill\"},\"data\":null},\"desired-collaborator-professions\":{\"links\":{\"self\":\"v1/projects/1024285/relationships/desired-collaborator-professions\",\"related\":\"v1/projects/1024285/desired-collaborator-professions\"},\"data\":[]},\"x-likes\":{\"links\":{\"self\":\"v1/projects/1024285/relationships/x-likes\",\"related\":\"v1/projects/1024285/x-likes\"},\"data\":null},\"x-in-lists\":{\"links\":{\"self\":\"v1/projects/1024285/relationships/x-in-lists\",\"related\":\"v1/projects/1024285/x-in-lists\"},\"data\":null},\"ownerUser\":\"~project~project~attributes~author\",\"ownerRoles\":\"~project~project~attributes~ownerRoles\",\"pageCollaborators\":\"~project~project~attributes~pageCollaborators\",\"userCollaboratorsSummary\":\"~project~project~attributes~userCollaboratorsSummary\",\"desiredCollaboratorProfessions\":\"~project~project~attributes~desiredCollaboratorProfessions\"},\"properties\":\"~project~project~attributes\",\"title\":\"LIONSGATE+ Nacho UK\"},\"projectsFromPage\":[],\"usersForSkills\":[]},\"projectEditor\":{\"collaborators\":{\"data\":[],\"loading\":false,\"meta\":{\"count\":0,\"current\":0,\"total\":1}},\"project\":null},\"questions\":{\"connectionsQuestions\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}},\"curatedQuestions\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}},\"error\":false,\"errorCode\":null,\"isLoading\":false,\"isModalVisible\":false,\"isSaving\":false,\"latestQuestions\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}},\"modalQuestion\":null,\"myQuestions\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}},\"myReplies\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}},\"popularQuestions\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}},\"question\":null,\"questionsByProfessions\":[],\"recommendedQuestions\":[],\"suggestedUsers\":[],\"suggestedUsersCount\":0},\"ribbons\":{\"entities\":{},\"results\":{}},\"search\":{\"jobsTiles\":[],\"loading\":false,\"pagination\":{\"count\":0,\"current\":0,\"total\":0},\"questions\":{\"connections\":[],\"latest\":[],\"popular\":[],\"professions\":[]},\"results\":[]},\"sitemaps\":{\"eventPartners\":{\"data\":null,\"navigation\":null,\"pagination\":{\"count\":0,\"current\":0,\"total\":0}},\"jobs\":{\"data\":null,\"navigation\":null,\"pagination\":\"~sitemaps~eventPartners~pagination\"},\"pages\":{\"data\":null,\"navigation\":null,\"pagination\":\"~sitemaps~eventPartners~pagination\"},\"projects\":{\"data\":null,\"navigation\":null,\"pagination\":\"~sitemaps~eventPartners~pagination\"},\"questions\":{\"data\":null,\"navigation\":null,\"pagination\":\"~sitemaps~eventPartners~pagination\"},\"users\":{\"data\":null,\"navigation\":null,\"pagination\":\"~sitemaps~eventPartners~pagination\"}},\"statusBar\":{\"message\":null,\"negative\":false,\"overtop\":false},\"subscriptions\":{\"action\":null,\"cart\":[],\"credits\":[],\"creditsCount\":0,\"fiveJobsPack\":null,\"proPlan\":null,\"singleJobPack\":null,\"threeJobsPack\":null},\"user\":{\"connections\":{\"connections\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}}}}}"; window.__APOLLO_STATE__ = "{\"ROOT_QUERY\":{\"__typename\":\"Query\",\"userHasExperiencedGraphTimeout\":false}}";