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LIONSGATE+ Nacho UK

  • Bianca Barbosa
  • Maria Eduarda Todaro

Following a successful series launch in Brazil and Mexico, we extended its reach to the UK for Nacho's immersive marketing campaign. Hosting 65+ guests at The Box London, the experience featured interactive show-inspired installations and a screening of the first episode. To boost launch awareness, we collaborated with three diverse influencers, who generated authentic and engaging content across three phases, encompassing IG Stories, Reels, and Carousels. KPI vs Achieved • Nº talents: 3 • Market: UK • Platform: Instagram • Impressions: 1.2M / 1.5M+ • CPM: $30 / $14 • Clicks: 7.5K / 25.1K

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