LIONSGATE+ - Fiesta Pride

LIONSGATE+ embraced the exciting occasion of Pride to connect with the vibrant Mexican queer community through a colourful campaign, focused on celebrating love, uplifting underrepresented voices, and embracing diversity. An exclusive rooftop party was curated, featuring influential figures from the LGBTQ+ community, influencers, press and other guests. It was an unforgettable experience, fostering an inclusive and empowering environment. MG Empower was briefed to contract 8 influencers in Mexico City to produce fun, creative and inspiring content through a 3 phasedn approach. Their aim was to build excitement amongst audiences, inviting them to visit LIONSGATE+ stand and register to attend the roof-top party. They shared their event journey and voiced over their support for the community recapping their best moments.

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Lionsgate+

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