GRANADO celebrated the launch of their Christmas collection with an amazing event in London, including 4 contracted influencers and 30+ organic guests. The campaign had seeding and 3 phases, including unboxing of gifts received, coverage of the event and best moments after the event. The 3 phases took the audience on a journey, creating awareness and generating curiosity about the new products. KPI vs Achieved • Nº talents: 4 • Market: UK • Platform: Instagram • Impressions: 112K / 221K (Organically) • ER: 3% / 5.5%