Over 2 short phases and through a diverse influencer squad, the campaign showcased an authentic approach to motherhood and the different bonds with mother figures, honouring them, their stories, unique relationships and experiences. We partnered with 4x influencers in Brazil to create authentic, informative and emotional content, demonstrating how Biossance is every mother's brand, having the Vitamin C Facial Oil with Rose Extract and Squalane as a hero product. KPI vs Achieved • Nº talents: 4 • Market: BR • Platform: Instagram • Impressions: 1.2M / 1.5M+ • CPM: $10 / $9