Rose Inc - BR Launch

The 360 ̊ campaign was designed to deliver impact for Rose Inc launch in Brazil, establishing its presence in the market achieving over 8M impressions and 18K clicks on the website. The campaign was activated on Instagram and delivered content that built the path to purchase at Sephora.br, building continued momentum, awareness and sales beyond launch dates. We activated 8 prominent voices ranging from micro to mega tiers, to raise awareness and advocate for science-backed, efficacious, sustainable beauty. KPI vs Achieved • Nº talents: 8 • Market: BR • Platform: Instagram • Impressions: 4.5M / 7M+ • Clicks: 2.8K / 18K • ER: 3% / 10% • CPM: $15 / $12

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Rose Inc

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