LIONSGATE+ Nacho - MX

Our campaign was designed to have 5 influencers delivering content across three different phases on Instagram: • Phase 1 - Influencers attended the Nacho premiere in Mexico City and through IG Stories, they took the audience through their event journey, building anticipation and excitement for the series launch. • Phase 2 - Influencers posted a fun IG Reel, summarising their event experience including interactions with main actor Martiño Rivas, and building continuous curiosity and awareness. • Phase 3 - Influencers reminded the audience about the launch of the series through IG Stories, aiming to drive consideration and subscriptions to LIONSGATE+. KPI vs Achieved • Nº talents: 5 influencers • Market: Mexico • Impressions: 1.7M / 1.8M+ • ER: 6% / 7%

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Lionsgate

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