LIONSGATE+ Outlander S7

  • Bianca Barbosa
  • Maria Eduarda Todaro

To celebrate the launch of Season 7 of Outlander, MG Empower invited influencers to attend Outlander’s first-ever fully immersive experience in the UK. Their role was to drive attendance by encouraging audiences to sign up to the event via Eventbrite, as well as to create engaging content covering their journey, promoting the new series and inspiring audiences to watch it. KPI vs Achieved • Nº talents: 10 • Market: UK • Platform: Instagram, TikTok • Impressions: 4.3M / 4.8M+ • CPM: $19 / $14 • ER: 3% / 7%

@lionsgateplusuk #Outlander #LionsgatePlus
\",\"cache_age\":86400},\"meta\":{\"extractor\":\"iframely\"},\"links\":{\"self\":\"v1/x-media/https://www.tiktok.com/@gkbarry/video/7247952878478855451\"},\"properties\":\"~project~project~attributes~blocks~2~attributes~xMedia~attributes\",\"title\":\"Went to visit the #Outlander Experience and I left as a professional axe thrower. Make sure you watch season 7 only on #LionsgatePlus! AD | @Lionsgate+ UK \"}},\"links\":{\"self\":\"v1/embed-blocks/217738\"},\"relationships\":{\"x-media\":{\"links\":{\"self\":\"v1/embed-blocks/217738/relationships/x-media\",\"related\":\"v1/embed-blocks/217738/x-media\"},\"data\":{\"type\":\"x-media\",\"id\":\"https://www.tiktok.com/@gkbarry/video/7247952878478855451\"}},\"xMedia\":\"~project~project~attributes~blocks~2~attributes~xMedia\"},\"properties\":\"~project~project~attributes~blocks~2~attributes\",\"title\":\"undefined undefined\"},{\"type\":\"embed-blocks\",\"id\":\"217736\",\"attributes\":{\"url\":\"https://www.instagram.com/p/CtjYn08spIe/\",\"size\":1,\"createdAt\":1704748661,\"updatedAt\":1704748661,\"deletedAt\":null,\"xMedia\":{\"type\":\"x-media\",\"id\":\"https://www.instagram.com/p/CtjYn08spIe/\",\"attributes\":{\"url\":\"https://www.instagram.com/p/CtjYn08spIe/\",\"type\":\"rich\",\"version\":\"1.0\",\"title\":\"Megan Bolton on Instagram: \\\"Had the best time experiencing the world of #Outlander, now available on @lionsgateplusuk . Thank you for inviting me #LionsgatePlus. AD\\\"\",\"author\":\"meganhbolton\",\"provider_name\":\"Instagram\",\"description\":\"845 likes, 6 comments - meganhbolton on June 16, 2023: \\\"Had the best time experiencing the world of #Outlander, now available on @lionsgateplusuk . Thank...\\\"\",\"thumbnail_url\":\"https://scontent.cdninstagram.com/v/t51.2885-15/353920858_647714623927622_2663251813238727339_n.jpg?stp=dst-jpg_e35_p480x480&_nc_ht=scontent.cdninstagram.com&_nc_cat=102&_nc_ohc=_qq39GsaABkAX9dei78&edm=AMO9-JQAAAAA&ccb=7-5&oh=00_AfDInJvRjLNhoQZu3TUROfXZgVkG6TYkyoL1io10NRdtTQ&oe=659CBD65&_nc_sid=cc8940\",\"thumbnail_width\":480,\"thumbnail_height\":600,\"html\":\"
\",\"cache_age\":86400,\"options\":{\"_showcaption\":{\"label\":\"Show author's text caption\",\"value\":false}}},\"meta\":{\"extractor\":\"iframely\"},\"links\":{\"self\":\"v1/x-media/https://www.instagram.com/p/CtjYn08spIe/\"},\"properties\":\"~project~project~attributes~blocks~3~attributes~xMedia~attributes\",\"title\":\"Megan Bolton on Instagram: \\\"Had the best time experiencing the world of #Outlander, now available on @lionsgateplusuk . Thank you for inviting me #LionsgatePlus. AD\\\"\"}},\"links\":{\"self\":\"v1/embed-blocks/217736\"},\"relationships\":{\"x-media\":{\"links\":{\"self\":\"v1/embed-blocks/217736/relationships/x-media\",\"related\":\"v1/embed-blocks/217736/x-media\"},\"data\":{\"type\":\"x-media\",\"id\":\"https://www.instagram.com/p/CtjYn08spIe/\"}},\"xMedia\":\"~project~project~attributes~blocks~3~attributes~xMedia\"},\"properties\":\"~project~project~attributes~blocks~3~attributes\",\"title\":\"undefined undefined\"},{\"type\":\"embed-blocks\",\"id\":\"217737\",\"attributes\":{\"url\":\"https://www.instagram.com/p/Ctj8Ax_MOLb/\",\"size\":1,\"createdAt\":1704748675,\"updatedAt\":1704748675,\"deletedAt\":null,\"xMedia\":{\"type\":\"x-media\",\"id\":\"https://www.instagram.com/p/Ctj8Ax_MOLb/\",\"attributes\":{\"url\":\"https://www.instagram.com/p/Ctj8Ax_MOLb/\",\"type\":\"rich\",\"version\":\"1.0\",\"title\":\"𝙈 𝙀 𝙇 𝙑 𝙄 𝙉 𝙊 𝘿 𝙊 𝙊 𝙈 . 🇬🇧🇬🇭 on Instagram: \\\"Had the best time at the Outlander immersive experience, I did everything from axe throwing to making my own essential oils, bumped into some friends and even wrote a love letter… Such a fun day and thanks to everyone who came down! Go stream Outlander season 7, available only on LIONSGATE+! AD | @LionsgatePlusUK #LionsgatePlus #Outlander\\\"\",\"author\":\"melvinodoom\",\"provider_name\":\"Instagram\",\"description\":\"407 likes, 20 comments - melvinodoom on June 16, 2023: \\\"Had the best time at the Outlander immersive experience, I did everything from axe throwing to ma...\\\"\",\"thumbnail_url\":\"https://scontent.cdninstagram.com/v/t51.2885-15/354013275_230728303078821_5903223521214005741_n.jpg?stp=dst-jpg_e35_p480x480&efg=e30&_nc_ht=scontent.cdninstagram.com&_nc_cat=109&_nc_ohc=Cj9ZxCyKGL4AX_MobSA&edm=AMO9-JQAAAAA&ccb=7-5&oh=00_AfD0Gzn92Pj1ZKox52rMLuN8GoGAsOm5CtfOAUGd5ExUAA&oe=65A22FB8&_nc_sid=cc8940\",\"thumbnail_width\":480,\"thumbnail_height\":600,\"html\":\"
\",\"cache_age\":86400,\"options\":{\"_showcaption\":{\"label\":\"Show author's text caption\",\"value\":false}}},\"meta\":{\"extractor\":\"iframely\"},\"links\":{\"self\":\"v1/x-media/https://www.instagram.com/p/Ctj8Ax_MOLb/\"},\"properties\":\"~project~project~attributes~blocks~4~attributes~xMedia~attributes\",\"title\":\"𝙈 𝙀 𝙇 𝙑 𝙄 𝙉 𝙊 𝘿 𝙊 𝙊 𝙈 . 🇬🇧🇬🇭 on Instagram: \\\"Had the best time at the Outlander immersive experience, I did everything from axe throwing to making my own essential oils, bumped into some friends and even wrote a love letter… Such a fun day and thanks to everyone who came down! Go stream Outlander season 7, available only on LIONSGATE+! AD | @LionsgatePlusUK #LionsgatePlus #Outlander\\\"\"}},\"links\":{\"self\":\"v1/embed-blocks/217737\"},\"relationships\":{\"x-media\":{\"links\":{\"self\":\"v1/embed-blocks/217737/relationships/x-media\",\"related\":\"v1/embed-blocks/217737/x-media\"},\"data\":{\"type\":\"x-media\",\"id\":\"https://www.instagram.com/p/Ctj8Ax_MOLb/\"}},\"xMedia\":\"~project~project~attributes~blocks~4~attributes~xMedia\"},\"properties\":\"~project~project~attributes~blocks~4~attributes\",\"title\":\"undefined undefined\"},{\"type\":\"embed-blocks\",\"id\":\"217739\",\"attributes\":{\"url\":\"https://www.instagram.com/reel/CtzJkEpo2KL/\",\"size\":1,\"createdAt\":1704748788,\"updatedAt\":1704748788,\"deletedAt\":null,\"xMedia\":{\"type\":\"x-media\",\"id\":\"https://www.instagram.com/reel/CtzJkEpo2KL/\",\"attributes\":{\"url\":\"https://www.instagram.com/reel/CtzJkEpo2KL/\",\"type\":\"rich\",\"version\":\"1.0\",\"title\":\"Sophie Foster on Instagram: \\\"☀️ Come With Me to experience the #Outlander immersive experience in London to celebrate the new season on @lionsgateplusuk ☀️ ad I had such a fun morning feeling like I was in the show with axe throwing, letter writing and getting a new scent ♥️ I then got home and was so ready to watch Season 7 of Outlander! #LionsgatePlus\\\"\",\"author\":\"sophie_fosterxx\",\"provider_name\":\"Instagram\",\"description\":\"125 likes, 8 comments - sophie_fosterxx on June 22, 2023: \\\"☀️ Come With Me to experience the #Outlander immersive experience in London to celebrate the ...\\\"\",\"thumbnail_url\":\"https://scontent.cdninstagram.com/v/t51.2885-15/355128862_769895698212073_4359605338809606233_n.jpg?stp=dst-jpg_e35_p640x640_sh0.08&_nc_ht=scontent.cdninstagram.com&_nc_cat=101&_nc_ohc=K93wmS-RrdsAX-vqpHG&edm=AMO9-JQAAAAA&ccb=7-5&oh=00_AfC-i9vmS-hIWQvXpja_48djDeLFBg2UGAR8b1-WqFAS4A&oe=659CBE8E&_nc_sid=cc8940\",\"thumbnail_width\":640,\"thumbnail_height\":1138,\"html\":\"
\",\"messages\":[\"Instagram Reels don't display without a caption\"],\"cache_age\":86400},\"meta\":{\"extractor\":\"iframely\"},\"links\":{\"self\":\"v1/x-media/https://www.instagram.com/reel/CtzJkEpo2KL/\"},\"properties\":\"~project~project~attributes~blocks~5~attributes~xMedia~attributes\",\"title\":\"Sophie Foster on Instagram: \\\"☀️ Come With Me to experience the #Outlander immersive experience in London to celebrate the new season on @lionsgateplusuk ☀️ ad I had such a fun morning feeling like I was in the show with axe throwing, letter writing and getting a new scent ♥️ I then got home and was so ready to watch Season 7 of Outlander! #LionsgatePlus\\\"\"}},\"links\":{\"self\":\"v1/embed-blocks/217739\"},\"relationships\":{\"x-media\":{\"links\":{\"self\":\"v1/embed-blocks/217739/relationships/x-media\",\"related\":\"v1/embed-blocks/217739/x-media\"},\"data\":{\"type\":\"x-media\",\"id\":\"https://www.instagram.com/reel/CtzJkEpo2KL/\"}},\"xMedia\":\"~project~project~attributes~blocks~5~attributes~xMedia\"},\"properties\":\"~project~project~attributes~blocks~5~attributes\",\"title\":\"undefined undefined\"}]},\"links\":{\"self\":\"v1/projects/1011311\"},\"relationships\":{\"author\":\"~project~project~attributes~author\",\"features\":\"~project~project~attributes~features\",\"image\":\"~project~project~attributes~image\",\"industries\":\"~project~project~attributes~industries\",\"invites\":{\"links\":{\"self\":\"v1/projects/1011311/relationships/invites\",\"related\":\"v1/projects/1011311/invites\"},\"data\":null},\"owner-page\":{\"links\":{\"self\":\"v1/projects/1011311/relationships/owner-page\",\"related\":\"v1/projects/1011311/owner-page\"},\"data\":null},\"owner-user\":{\"links\":{\"self\":\"v1/projects/1011311/relationships/owner-user\",\"related\":\"v1/projects/1011311/owner-user\"},\"data\":{\"type\":\"users\",\"id\":\"955596\"}},\"owner-roles\":{\"links\":{\"self\":\"v1/projects/1011311/relationships/owner-roles\",\"related\":\"v1/projects/1011311/owner-roles\"},\"data\":[]},\"page-collaborators\":{\"links\":{\"self\":\"v1/projects/1011311/relationships/page-collaborators\",\"related\":\"v1/projects/1011311/page-collaborators\"},\"data\":[{\"type\":\"pages\",\"id\":\"604578\"}]},\"skills\":\"~project~project~attributes~skills\",\"tags\":\"~project~project~attributes~tags\",\"user-collaborators-summary\":{\"links\":{\"self\":\"v1/projects/1011311/relationships/user-collaborators-summary\",\"related\":\"v1/projects/1011311/user-collaborators-summary\"},\"data\":[{\"type\":\"users\",\"id\":\"1562580\"}]},\"side-hustle-skill\":{\"links\":{\"self\":\"v1/projects/1011311/relationships/side-hustle-skill\",\"related\":\"v1/projects/1011311/side-hustle-skill\"},\"data\":null},\"desired-collaborator-professions\":{\"links\":{\"self\":\"v1/projects/1011311/relationships/desired-collaborator-professions\",\"related\":\"v1/projects/1011311/desired-collaborator-professions\"},\"data\":[]},\"x-likes\":{\"links\":{\"self\":\"v1/projects/1011311/relationships/x-likes\",\"related\":\"v1/projects/1011311/x-likes\"},\"data\":null},\"x-in-lists\":{\"links\":{\"self\":\"v1/projects/1011311/relationships/x-in-lists\",\"related\":\"v1/projects/1011311/x-in-lists\"},\"data\":null},\"ownerUser\":\"~project~project~attributes~author\",\"ownerRoles\":\"~project~project~attributes~ownerRoles\",\"pageCollaborators\":\"~project~project~attributes~pageCollaborators\",\"userCollaboratorsSummary\":\"~project~project~attributes~userCollaboratorsSummary\",\"desiredCollaboratorProfessions\":\"~project~project~attributes~desiredCollaboratorProfessions\"},\"properties\":\"~project~project~attributes\",\"title\":\"LIONSGATE+ Outlander S7\"},\"projectsFromPage\":[],\"usersForSkills\":[]},\"projectEditor\":{\"collaborators\":{\"data\":[],\"loading\":false,\"meta\":{\"count\":0,\"current\":0,\"total\":1}},\"project\":null},\"questions\":{\"connectionsQuestions\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}},\"curatedQuestions\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}},\"error\":false,\"errorCode\":null,\"isLoading\":false,\"isModalVisible\":false,\"isSaving\":false,\"latestQuestions\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}},\"modalQuestion\":null,\"myQuestions\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}},\"myReplies\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}},\"popularQuestions\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}},\"question\":null,\"questionsByProfessions\":[],\"recommendedQuestions\":[],\"suggestedUsers\":[],\"suggestedUsersCount\":0},\"ribbons\":{\"entities\":{},\"results\":{}},\"search\":{\"enableJobsForYouFallback\":null,\"jobsTiles\":[],\"loading\":false,\"pagination\":{\"count\":0,\"current\":0,\"total\":0},\"questions\":{\"connections\":[],\"latest\":[],\"popular\":[],\"professions\":[]},\"results\":[]},\"sitemaps\":{\"eventPartners\":{\"data\":null,\"navigation\":null,\"pagination\":{\"count\":0,\"current\":0,\"total\":0}},\"jobs\":{\"data\":null,\"navigation\":null,\"pagination\":\"~sitemaps~eventPartners~pagination\"},\"pages\":{\"data\":null,\"navigation\":null,\"pagination\":\"~sitemaps~eventPartners~pagination\"},\"projects\":{\"data\":null,\"navigation\":null,\"pagination\":\"~sitemaps~eventPartners~pagination\"},\"questions\":{\"data\":null,\"navigation\":null,\"pagination\":\"~sitemaps~eventPartners~pagination\"},\"users\":{\"data\":null,\"navigation\":null,\"pagination\":\"~sitemaps~eventPartners~pagination\"}},\"statusBar\":{\"message\":null,\"negative\":false,\"overtop\":false},\"subscriptions\":{\"action\":null,\"cart\":[],\"credits\":[],\"creditsCount\":0,\"fiveJobsPack\":null,\"proPlan\":null,\"singleJobPack\":null,\"threeJobsPack\":null},\"user\":{\"connections\":{\"connections\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}}}}}"; window.__APOLLO_STATE__ = "{\"ROOT_QUERY\":{\"__typename\":\"Query\",\"userHasExperiencedGraphTimeout\":false}}";