LIONSGATE+ Outlander S7

To celebrate the launch of Season 7 of Outlander, MG Empower invited influencers to attend Outlander’s first-ever fully immersive experience in the UK. Their role was to drive attendance by encouraging audiences to sign up to the event via Eventbrite, as well as to create engaging content covering their journey, promoting the new series and inspiring audiences to watch it. KPI vs Achieved • Nº talents: 10 • Market: UK • Platform: Instagram, TikTok • Impressions: 4.3M / 4.8M+ • CPM: $19 / $14 • ER: 3% / 7%

@lionsgateplusuk #Outlander #LionsgatePlus

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