Listen Without Prejudice
27 years after it was originally released and the message behind 'Listen Without Prejudice' couldn't be more relevant. So with that in mind we created a campaign using a number of monochrome words and statements which often engender prejudicial reactions, like 'addict' and 'gay', before revealing their connection to George himself.
Supplementing this is a contrasting execution which, rather than challenging viewers to confront their preconceptions, simply celebrates the singer's legacy.
Music Week Awards 2018
Catalogue Marketing Campaign