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As the Creative Director of a very busy media team of thirty-five people serving multiple charitable organisations, I’m utilising a diverse set of roles within any given day. From advising, presenting to and informing design strategy for our clients’ brands through to regularly critiquing creative work from a dedicated team of full-time and freelance designers. This role is a multifacteted position that allows a very broad, whilst heavily involved overview of several creative disciplines at any given time. Spanning across digital, graphic design and film, I oversee all creative work the organisation produces to make sure it answers the client brief in the most creative way possible. Settling for the easy solution is not in my nature.
Anoo Design Consultancy was born out of a desire and passion to get back to basics. There was a conscious decision to strip away internal agency structures, go direct to client, gain hands–on experience of the graphic design business whilst creating highly creative concepts to deliver business objectives for my clients. Whilst having my own company was hugely rewarding and tremendously liberating, there was never a long-term plan to grow the company and take on a multitude of staff. It really was a healthy sabbatical to learn and grow. By running a small graphic design studio full–time (with clients from small start–ups to large corporates), it has given me a well–rounded portfolio of design work, whilst picking up a couple of Graphis Awards along the way, which is nice.
Within three months of landing at Proximity London, I was promoted to the Board of Directors for my ability to push boundaries and challenge the creative work for all of their clients. This role enabled me to identify pure design and branding opportunities within their existing client base whilst pursuing new opportunities in order to take the business forward. I managed a team of full time and freelance designers whilst overseeing and approving creative work prior to final sign off and going live. Running design reviews, workshops and lectures; presenting to, and liaising with, senior management and clients were core components of my role. During my relatively short time at Proximity, I was also appointed Brand Guardian for the Agency
I was employed fresh out of university from the D&AD New Blood Show as a Junior Designer. I quickly rose through the ranks to acting Deputy Head of Design, working alongside the infamous Roger Kennedy. Day to day duties involved working with creative teams, crafting ideas and exploring typographic design and styling for press, poster and TV campaigns. I also was responsible for the majority of the work for Saatchi Worldwide. This involved communications design for the Agency, including the Worldwide Print Showcase and design collateral for the New Directors’ Showcase, hosted at the Cannes Festival annually. Towards the end of my time at Saatchi & Saatchi, I often acted within a Head of Art capacity advising various clients on global brand roll-out issues.