• Alex Normanton
  • Yente Jansen

Following on from the redesign of the iconic Bols Liqueur range and the ‘Cabinet of Curiosities’ packaging concept. A playful tone of voice and illustrative style was developed to align with the Bols Geneva (developed by Staat). Each visual illustration portrays the unique flavour characteristics of the Bols liqueur range centred around the iconic drink itself. From key visuals to digital activation, experiential events to POS, this striking launch cuts through the noise of a typically clichéd market to hold its’ own.