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YuTing Cheng will need to approve that you worked on “LITERATURE FESTIVAL IDENTITY” before we add you as a collaborator.


Recently I got commissioned to produce a visual identity for the Asia House Bagri Foundation Literature Festival 2014.

The design challenge for this project was to create a visual identity that shows literature as well as Asian. So I have chosen two contrasting colours that are seen a lot in Asian paintings. I also made a collage of a lotus because it is iconically Asia. However, I didn't want to create a lotus that has been done so many times in Asian-related design, so I inserted a strong element of literature by floating the flower on a pool of words.

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