YuTing Cheng

Brand & Digital Product Designer

  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsUI Designer - Website Designer - UX Designer
  • Ross Ike
  • Mariusz Weselak
  • George Vlad


About me

I'm a visual designer at heart, and would go the extra mile to produce designs of the highest quality. My creativity took me to many places, such as illustration, graphic design, print layout, branding and digital product design. I really enjoy solving problems and believe that great products come from a collaborative team. Got 4 years of experience now working in digital agencies & startups. Specialised in UI, UX, visual and user-centric product design as well as branding and print. Currently working full time as Azimo's Product Designer. Previously worked at 3 other startups and built a number of different apps, ranging from life-style brands, consumer apps to enterprise softwares; with my role as UI and UX design lead, responsible for mapping user on-boarding journey, creating wireframes and A/B tests, building a design system, UI Style Guides for as well as delivering final Visual Design. I am used to taking ownership of my work and able to work across a wide range of design areas, from building a digital product, mobile apps, websites, marketing campaign through to print, layout and branding.

 You can see some of my work on www.yutingcheng.com

Locked Pro Plan feature


  • Branding
  • Print Design
  • Mobile APP
  • Sketch
  • UI Design
  • UX Design
  • Product Design
  • Digital Design
  • Adobe Creative Suite
  • Web Design

Companies I’ve worked with

View all
  • REVL


    • Tech
  • F


    • A

      Asia House

      • w

        we r creative

        Work history


        Product Designer


        Jun 2018
        • London, United Kingdom
        • Full Time
        • At Azimo we create the most efficient and simplest way to transfer money. With the Azimo app you can send money from anywhere in Europe to over 195+ countries around the world in seconds. Working alongside a great team of designers as a part of the KPI-driven mission teams in product design (web, Android, iOS), brand design, as well as supporting marketing and CRM communication design. My favourite part of the role is to be able to work closely with the product researcher to carry out user testing sessions and building an informed understanding of our key demographics around the world. Azimo has recently been named in the Sunday Times Tech Track 100 - the most prestigious UK index of high-growth tech companies. We came in at #34


        Digital Designer


        Jul 2017 - Apr 2018
        • London, United Kingdom
        • Full Time
        • REVL is the UK's most comprehensive what's on platform. Working with thousands of entertainment brands and venues. The product is B2B2C, with the ability to personalise over 180k events in the app. My responsibilities are split between the digital product design (UX/UI of the web & mobile app) and marketing campaigns whereby I've really enjoyed producing contents as well as developing a life-style brand.


        UX Designer


        Apr 2017 - May 2017
        • London, United Kingdom
        • Freelance
        • TeacherIn is an award-winning desktop & mobile app (available on App Store and Google Play) built for schools to find and book supply teachers directly without the need to pay for expensive agency fees. I was approached by the CEO to look into improving the app's on-boarding UX journey for new users, with the aim of guiding first-time users through their key tasks without the help of the customer team.


        Lead UI/Visual Designer

        Arbor Education

        Nov 2014 - Mar 2017
        • London, United Kingdom
        • Full Time
        • Worked over 2 years as the lead in-house designer at Arbor, which is a London-based EdTech start up. I was in charge of the look and feel of the brand and made sure the consistency was kept within all products. My role ranged across the design of the enterprise software, mobile app & stylesheet, building a design system & UI rulebooks, dashboard for data analysis, through to marketing and website. Experienced in mapping user journeys, wireframes, user testing, UX, UI style guide, and designing components (atomic design).


        Graphic Designer

        we r creative

        May 2014 - Nov 2014
        • London, United Kingdom
        • Full Time
        • Worked primarily as a digital designer at a small London brand communication agency. In charge of the design for all responsive websites from concepts to wireframes through to the delivery of final artworks, which involved photo-touching and image-making. Also worked on branding, packaging, infographics and print layouts.


        Design Intern


        Apr 2013 - May 2013
        • London, United Kingdom
        • Internship
        • Joined as an intern at UK’s leading digital marketing agency, through which I had the chance to assist on multiple live briefs with clients such as BBC, Prudential, Cable & Wireless Communication and Network Rail. The work was varied; it ranged from typesetting, corporate reports, layouts, branding through to digital marketing and website design.


        Freelance Designer

        Asia House

        Mar 2012 - May 2014
        • London, United Kingdom
        • Freelance
        • Started as a design intern at this non-profit organisation, and was soon hired as a freelance. Spent 2 years producing their bi-monthly event brochures and marketing materials for campaigns and exhibitions. Through Asia House I also collaborated with Heathrow Airport, The British Council, Festival of Asian Literature, The Asian Word, Taipei Representative Office U.K. on producing numerous print publications.



        User Experience Design

        General Assembly

        Oct 2014 - Nov 2014
        • London, United Kingdom


        Graphic Design Certificate

        Shillington College

        Jan 2014 - Apr 2014
        • London, United Kingdom


        MA Children’s Book Illustration

        Anglia Ruskin University

        Sep 2010 - Mar 2012
        • Cambridge, United Kingdom


        Sep 2007 - Sep 2010
        • Bristol, United Kingdom