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Originally from Taiwan, I came to study in Cambridge when I was 14 and became naturalised as UK citizen this year (eligible to work without sponsorship). I'm a visual designer at heart, driven by passion to create delightful experiences, and would go the extra mile to produce designs of the highest quality. My creativity took me to many places, such as illustration, graphic design, print, layout, branding, digital, UI and UX. I really enjoy solving problems and believe that greatest products come from a collaborative team. I have 3 years of experience working with Front End Developers and Product Managers in a fast paced scrum/agile environment, in design agencies and EdTech start-ups. Now I'm eager to put my wide skillsets to use, from UX, UI through to Visual Design.Locked Pro Plan feature
Hired as an UX consultant to improve the on-boarding journey for an award-winning consumer app for teachers. The challenge was to guide users through the key tasks without the help of the customer team. Greatly increased the success rate through the use of tooltips & intro slides.
Worked over 2 years as the lead in-house designer at Arbor, which is a London-based EdTech start up. I was in charge of the look and feel of the brand and made sure the consistency was kept within all products. My role ranged across the design of the enterprise software, mobile app & stylesheet, building a design system & UI rulebooks, dashboard for data analysis, through to marketing and website. Experienced in mapping user journeys, wireframes, user testing, UX, UI style guide, and designing components (atomic design).
Worked primarily as a digital designer at a small London brand communication agency. In charge of the design for all responsive websites from concepts to wireframes through to the delivery of final artworks, which involved photo-touching and image-making. Also worked on branding, packaging, infographics and print layouts.
Joined as an intern at UK’s leading digital marketing agency, through which I had the chance to assist on multiple live briefs with clients such as BBC, Prudential, Cable & Wireless Communication and Network Rail. The work was varied; it ranged from typesetting, corporate reports, layouts, branding through to digital marketing and website design.
Started as a design intern at this non-profit organisation, and was soon hired as a freelance. Spent 2 years producing their bi-monthly event brochures and marketing materials for campaigns and exhibitions. Through Asia House I also collaborated with Heathrow Airport, The British Council, Festival of Asian Literature, The Asian Word, Taipei Representative Office U.K. on producing numerous print publications.