Little Friday - Kona Brewing Co. marketing campaign

Little Friday was a UK wide Marketing Campaign aimed at promoting Kona Brewing Co.'s products. The concept is based on one of the companies' promotional videos inviting us to spend more time with the ones we love on a Thursday by calling it “Little Friday” and sharing a frosty pint of Liquid Aloha. We organised mini Hawaiian Luau and offered 2for1 on Kona Brewing products. Beyond the incentive, the idea was to introduce people to a mainstream craft beer brand they could engage with. The campaign was a success with more than 3000 pints poured and a lot of interactions online thanks to weekly giveaways. I produced the artwork for the mobile bars and designed the whole marketing and communication strategy.