Liv.

With a focus on wellbeing, and the idea of injecting a positive experience into banking, my team at R/GA created and launched a millennial banking app in less than a year. Two years later (2019), and Liv. is now the leading digital bank in the UAE, with multiple awards. From concept to delivery, I worked on: Holistic strategy, naming, app content, campaign work, scripts, and an entire millennial brand language to use across all communications. Check it out here: www.liv.me