About me
For over twenty years I’ve been the go-to copywriter, creative, and consultant for media agencies, broadcasters and mega brands, including 20th Century Fox, Sony, Universal Pictures, LVMH, Gucci, Mercedes, Emirates, adidas, Lululemon, The Telegraph, Virgin and The Olympic Games – to name but a few.
Copy is my thing. Writing is my life.
Overall, whether I’m creating a podcast or a film, a book an app, I most love entertaining and empowering people.
Please contact me for project examples, as I only show a few on here.
Projects
- Wellbeing PodcastsWalking With…’ dives into the world of wellbeing to the backdrop of a leisurely stroll. Guests are invited to share a walk of some personal significance with Sammy Rubin, founder of yulife – whose mission it is to get people up out of their seats and walking through their local communities to revitalise mentally and physically. From Deliciously Ella to Hannah Swanston, listeners are encouraged to follow the same route, or simply tune in while they’re walking their own path.
- Liv.With a focus on wellbeing, and the idea of injecting a positive experience into banking, my team at R/GA created and launched a millennial banking app in less than a year. Two years later (2019), and Liv. is now the leading digital bank in the UAE, with multiple awards. From concept to delivery, I worked on: Holistic strategy, naming, app content, campaign work, scripts, and an entire millennial brand language to use across all communications. Check it out here: www.liv.me
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Work history
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Freelance CopywriterSelf Employed
London, United KingdomFreelance
Skills
- Copy
- Copy Crafting
- Copy Proofing
- Copywiting
- Copywriting Editorial
- Copywriting Skills
- Ad Copywriting
- B2B Copywriting
- Brand Copywriting
- Advanced Copywriting
- Content
- Content Copywriting
- Content Creation
- UX
- UX Copy
- UX Strategy