Live Nuchigusui

Okinawa Prefecture's 2017 campaign website “Live Nuchigusui”. The website features the rich culture of Okinawa based on the unique philosophy of 'Nuchigusui', which translates to 'life medicine'. 'Nuchigusui' is a wisdom, a philosophy, and a way of life in Okinawa centered around mindfulness, spiritual fulfillment, and physical wellbeing. The website includes a campaign video, as well as an original content titled “Nuchigusui Walk”, which presents the landscape of Okinawa in 360-degree view. It also includes aerial images of Kumejima, Yanbaru, and Shuri areas taken from a drone. The website currently introduces 26 hands-on experience tourist spots in photos, like diving and horse riding on the beach, experiences that visitors can only have in Okinawa.