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Live Project: Zine for client to raise brand awareness

  • Nia Tzvetanova

Created a zine-like office book for client Elsie Owusu Architects. The zine carries a playful character and is aimed at attracting a younger audience of aspiring architects (mainly 10-14-year-olds BAME females who cannot use social media) to Elsie's brand. Our zine is a visual guidebook that our client can use in her office to help tell her story in both a professional and creative way. By building a home for some of her great projects in this zine, we hope to tell her story as an architect in a both cohesive and creative way, strengthen an engagement with young creatives and inspire them, which is an important mission Elsie has set for herself. We made a short, simple and systematic zine by selecting six projects in three categories: Ghana projects (Pots, Pottery Centre, Chair and Toilet), BAME architects, and Carbon Free Houses. Elsie is proud of her Ghanaian heritage, which we tried to underline through the colourful patterns. We also proposed a brand partnership with artist Yinka Illori who is strongly inspired by his Nigerian roots and highlights that in his artworks.

In this project I was responsible for doing research on the client, creating the mood boards for the
pitch presentation and writing for the Zine (mission statement and small articles) and creating the graphic design and placing the content in Indesign.

After doing research on the client and finding out about her values, I started putting images on Miro
to create mood boards that best represent her. The final two followed different aesthetics with the
first being more loud and inspired by Afrofuturism and technology and the second one being more
calm, warm and wise. After the client pointed to the second mood board as more suitable, my group
and I decided to follow its visuals when creating the zine. According to our research, the adjectives
wise, calm and warm also fit more with Elsie’s personality.

For the writing part, I had to do extensive research on Elsie’s work in the past and go to interviews
she held, and articles written on her. It was highly beneficial to read about her to create a project that will
accurately represent her and her work.
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    Elsie Owusu Architects

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