About me
I am a BA Media Communications student at the University of the Arts London. I am interested in marketing, design, events, film, television, art, production, research and writing.
Currently working on a film about narcissism for my major project.
Projects
- Pitch for a clientDeveloped impactful moodboards, blog posts and thought leadership content as a pivotal component of a comprehensive pitch to a genuine client, strategically aimed at optimizing conversions and fostering trust among website visitors. This initiative showcased my proficiency in leveraging digital marketing strategies to engage and resonate with target audiences effectively.
- Major Project: Filtered NarcissismFiltered Narcissism is an experimental short film that explores the harmful effects of narcissistic behaviour on Instagram, which can disconnect us from our inner selves. The film uses surreal elements and the symbol of the daffodil flower to reference the Greek myth of Narcissus. The dual monitor creates a contrast between the physical and non-physical self, providing a deeper understanding of the phenomenon.
- Live Project: Zine for client to raise brand awarenessCreated a zine-like office book for client Elsie Owusu Architects. The zine carries a playful character and is aimed at attracting a younger audience of aspiring architects (mainly 10-14-year-olds BAME females who cannot use social media) to Elsie's brand. Our zine is a visual guidebook that our client can use in her office to help tell her story in both a professional and creative way. By building a home for some of her great projects in this zine, we hope to tell her story as an architect i
- Promotional Booklet Guide for Summer Students in LondonWrote and designed marketing and FAQ materials for creative students coming to UAL's summer school (CSM campus) to increase engagement with the programme and support them on their journey. This was a project I worked on as a team of four UAL summer ambassadors.
- TRANSMEDIA TIK TOK SUBVERTISMENTIn collaboration with advertising students, we created a subvertising campaign to raise awareness of Tik Tok's negative impact on interpersonal relationships. The campaign targets 15-25-year-olds, and it consists of 1x animated poster and 1x video. The poster will be shown around London, in murals and bus stops next to universities, containing a QR code to redirect people to @StopTheLoop on TikTok. On TikTok, we plan to collaborate with other influencers who share similar values to produce con
- Sexual Health CampaignThis is a campaign I worked on individually in 2021, my second year of university. I focused on HIV and STD awareness, as during the COVID-19 pandemic, sexual health clinics marked a significant decrease in testing. This, combined with the so-called "hot vax summer" the following year after self-isolation, could have increased STI. Thus, I believe such a campaign would be necessary to raise awareness that sexual health is essential and people need to take care of it, protect themselves and get
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Work history
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Marketing AssistantDovetailed London
London, United KingdomPart Time
Executed email newsletter campaigns to engage the client's audience, achieving a 10% increase in the email open rate.
Designed 10+ covers, lead magnets and other promotional materials for the brand's website and newsletters.
Applied digital marketing strategies to achieve first results in organic search.
Peer MentorLondon College of Communication, UAL
London, United KingdomPart Time
Organising meetings and sessions to support and direct students entering university in their first year.
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Skills
- Project Management
- Production
- Research
- Social Media
- Writing
- Microsoft Office
- Adobe Creative Suite
- Foreign Languages
- Graphic Communication
- Email Campaign
Education
BA Media and CommunicationsUniversity of The Arts London (UAL)
London, United Kingdom