TRANSMEDIA TIK TOK SUBVERTISMENT

In collaboration with advertising students, we created a subvertising campaign to raise awareness of Tik Tok's negative impact on interpersonal relationships. The campaign targets 15-25-year-olds, and it consists of 1x animated poster and 1x video. The poster will be shown around London, in murals and bus stops next to universities, containing a QR code to redirect people to @StopTheLoop on TikTok. On TikTok, we plan to collaborate with other influencers who share similar values to produce content related to mental health and promote the movement #StopTheLoop.