Livity Africa is the first international expansion of the award-winning youth agency Livity UK. I joined the agency in its infancy and played a critical role in transitioning it into a digital-first agency. I implemented a digital strategy which grew their main online community, Live SA, to over 1 million young South Africans. This network of engaged young people helped us attract clients like the British Council, Google, Red Bull, Barclays, Canon, Converse and Omidyar Network to help them reach young people through digital, events and media.