Livvy Loves Cake

  • Emma Blackman
  • Claire Brooks

The branding identity designed for the start-up, Livvy Loves Cake, aims to embody the family values behind the brand. The hand-drawn logo signifies the handcrafted nature of Nicoles’ cakes and the love that goes into each one. While the colour and the imagery hint at the colourful energy Nicole's daughter, Livvy, brings to her mother's life and baking. Designed while interning for Betty Brooks.